ChatGPT is OpenAI's consumer AI assistant, reviewed here for model training, sharing, ads and tracking, retention, and user controls.
75
Good
75
Good
ChatGPT lets users shut off training, but marketing cookies and measurement still follow the account.
ChatGPT gives unusually direct consumer controls, including training opt-out, Temporary Chat, data export, and account deletion.
OpenAI still uses cookie and marketing-measurement tools on its sites, so privacy depends on both chat settings and web-level controls.
75
Good
Training opt-out is available in ChatGPT Data Controls and applies to new conversations.
Temporary Chat is available for conversations that should not train models or create memories.
Signed-out users and mobile users also have documented paths to manage training settings.
80
Good
60
Mixed
80
Good
90
Excellent
Openai Privacy Page
Open: openai.comData Controls
Open: help.openai.comModel Training Use
Open: help.openai.comCookie Policy
Open: openai.comAd Policies
Open: openai.comData Export
Open: help.openai.comChat And File Retention
Open: help.openai.com1. AI Use
Training opt-out is available in ChatGPT Data Controls and applies to new conversations.
2. AI Use
Temporary Chat is available for conversations that should not train models or create memories.
3. AI Use
Signed-out users and mobile users also have documented paths to manage training settings.
4. AI Use
The opt-out is described as forward-looking, so users can stop future chats from being used for training.
5. AI Use
Personal ChatGPT content may be used for model training unless the user opts out.
6. AI Use
Feedback submissions may still be used for training even after opt-out.
Founded
Unknown
Founder
Unknown
Parent Company
ChatGPT
Lifecycle
Active
Category
AI Assistants & Models
CEO
Unknown
Security Team
In house
Date Added
04-21-2026
Once you delete a chat, you cannot recover it. Deleting a chat removes it both from your visible chat history and the system after the retention window.
The opt-out is described as forward-looking, so users can stop future chats from being used for training.
Personal ChatGPT content may be used for model training unless the user opts out.
Feedback submissions may still be used for training even after opt-out.
80
Good
OpenAI says it does not sell personal data.
OpenAI says it does not share personal data for cross-context behavioral advertising.
The policy says service providers handle data to support hosting, payments, support, safety, and other operations.
The sharing section clearly lists why data may be disclosed and who may receive it.
Users can route some disclosures themselves when they use connected services or shared features.
Data may still be disclosed in legal, safety, fraud, or business-transfer situations.
Some sharing goes beyond processors only, including affiliates or third parties involved in a user interaction.
60
Mixed
Marketing measurement cookies and third-party marketing providers are listed in the cookie policy.
ChatGPT ad placement exists, which means ads are part of the product direction.
Cookie controls depend on jurisdiction and may need to be set per browser or device.
OpenAI says it does not process personal data for targeted advertising under U.S. state-law definitions.
The cookie policy ties many cookies to service operation, performance, analytics, and security uses.
OpenAI publishes ad-placement restrictions for sensitive, unsafe, or misleading contexts.
80
Good
Deleted chats are scheduled for permanent deletion within 30 days, subject to stated exceptions.
Temporary Chats are automatically deleted within 30 days.
The retention help text gives users a clear deletion timeline for normal chat history.
Users can remove files from the Library instead of leaving them attached indefinitely.
Files are managed separately and may remain until deleted from the Library.
Legal, safety, security, and de-identification exceptions can extend retention.
90
Excellent
Model-training opt-out is self-serve in ChatGPT settings.
Export is available from Data Controls for Free, Plus, and Pro users.
Users can delete/archive chats and delete the account.
Privacy requests can be submitted through the Privacy Portal or by email.
Signed-out and mobile users still have documented control paths for model-training settings.
Logged-out users do not have account export.
85
Good
80
Good
Users can manage some cookie choices, though the controls depend on location and browser context.