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ChatGPT

AI Assistants & ModelsLast updated: 2026-06-10

ChatGPT is OpenAI's consumer AI assistant, reviewed here for model training, sharing, ads and tracking, retention, and user controls.

ScoreLatest FindingScore BreakdownSource & EvidenceCompanyAlternatives
ScoreLatest FindingScore BreakdownSource & EvidenceCompanyAlternatives

75

Good

Good
Good
Mixed
Good
Excellent

Overall Score

75

Good

AI Training:75
Good
Data Sharing:80
Good
Ads & Tracking:60
Mixed
Data Retention:80
Good
User Control:90
Excellent

Overall Score

75

Good

AI Training:75
Good
Data Sharing:80
Good
Ads & Tracking:60
Mixed
Data Retention:80
Good
User Control:90
Excellent

Latest Policy Findings: 2026-06-10

OpenAI's May 2026 policy adds clearer ads, Atlas browser, contact syncing, teen-control, and account-control language around ChatGPT.

Strongest: User Control
90/100

ChatGPT gives unusually direct consumer controls, including training opt-out, Temporary Chat, data export, and account deletion.

Weakest: Ads & Tracking
60/100

OpenAI still uses cookie and marketing-measurement tools on its sites, so privacy depends on both chat settings and web-level controls.

Recommended Action:

Score Breakdown:

AI Training

75

Good

75

Good

Training opt-out is available in ChatGPT Data Controls and applies to new conversations.

+25Source [1]

Temporary Chat is available for conversations that should not train models or create memories.

+20Source [2]

Signed-out users and mobile users also have documented paths to manage training settings.

+15Source [3]

The opt-out is described as forward-looking, so users can stop future chats from being used for training.

+15Source [4]

Personal ChatGPT content may be used for model training unless the user opts out.

-15Source [5]

Feedback submissions may still be used for training even after opt-out.

-10Source [6]

Data Sharing

80

Good

80

Good

OpenAI says it does not sell personal data.

+20Source [7]

OpenAI says it does not share personal data for cross-context behavioral advertising.

+20Source [8]

The policy says service providers handle data to support hosting, payments, support, safety, and other operations.

+15Source [9]

The sharing section clearly lists why data may be disclosed and who may receive it.

+15Source [10]

Users can route some disclosures themselves when they use connected services or shared features.

+10Source [11]

Data may still be disclosed in legal, safety, fraud, or business-transfer situations.

-10Source [12]

Some sharing goes beyond processors only, including affiliates or third parties involved in a user interaction.

-10Source [13]

Ads & Tracking

60

Mixed

60

Mixed

Marketing measurement cookies and third-party marketing providers are listed in the cookie policy.

-20Source [14]

ChatGPT ad placement exists, which means ads are part of the product direction.

-10Source [15]

Cookie controls depend on jurisdiction and may need to be set per browser or device.

-10Source [16]

OpenAI says it does not process personal data for targeted advertising under U.S. state-law definitions.

+20Source [17]

The cookie policy ties many cookies to service operation, performance, analytics, and security uses.

+15Source [18]

OpenAI publishes ad-placement restrictions for sensitive, unsafe, or misleading contexts.

+15Source [19]

Users can manage some cookie choices, though the controls depend on location and browser context.

+10Source [20]

Data Retention

80

Good

80

Good

Deleted chats are scheduled for permanent deletion within 30 days, subject to stated exceptions.

+25Source [21]

Temporary Chats are automatically deleted within 30 days.

+20Source [22]

The retention help text gives users a clear deletion timeline for normal chat history.

+25Source [23]

Users can remove files from the Library instead of leaving them attached indefinitely.

+10Source [24]

Files are managed separately and may remain until deleted from the Library.

-10Source [25]

Legal, safety, security, and de-identification exceptions can extend retention.

-10Source [26]

User Control

90

Excellent

90

Excellent

Model-training opt-out is self-serve in ChatGPT settings.

+25Source [27]

Export is available from Data Controls for Free, Plus, and Pro users.

+25Source [28]

Users can delete/archive chats and delete the account.

+20Source [29]

Privacy requests can be submitted through the Privacy Portal or by email.

+10Source [30]

Signed-out and mobile users still have documented control paths for model-training settings.

+10Source [31]

Logged-out users do not have account export.

-10Source [32]

Source & Evidence Links:

Sources:

Openai Privacy Page

Open: openai.com

Openai Privacy Page

Open: openai.com

Model Training Use

Open: help.openai.com

Data Controls

Open: help.openai.com

Cookie Policy

Open: openai.com

Ad Policies

Open: openai.com

Data Export

Open: help.openai.com

Chat And File Retention

Open: help.openai.com

Evidence:

1. AI Use

Training opt-out is available in ChatGPT Data Controls and applies to new conversations.

Open: help.openai.com

2. AI Use

Temporary Chat is available for conversations that should not train models or create memories.

Open: openai.com

3. AI Use

Signed-out users and mobile users also have documented paths to manage training settings.

Open: help.openai.com

4. AI Use

The opt-out is described as forward-looking, so users can stop future chats from being used for training.

Open: help.openai.com

5. AI Use

Personal ChatGPT content may be used for model training unless the user opts out.

Open: help.openai.com

6. AI Use

Feedback submissions may still be used for training even after opt-out.

Open: help.openai.com

Company Details:

Founded

Dec 2015

Founder

Sam Altman and Greg Brockman

Parent Company

OpenAI

Lifecycle

Active

Category

AI Assistants & Models

CEO

Sam Altman

Security Team

Security Team

Date Added

06-10-2026

Alternatives:

Microsoft Copilot logo

Microsoft Copilot

AI Assistant

60

Mixed

Jasper logo

Jasper

AI Assistant

60

Mixed

Deep Research logo

Deep Research

AI Assistant

75

Good

Claude Mobile

AI Assistant

65

Mixed

Claude for Education

AI Assistant

75

Good

Claude for Work

AI Assistant

80

Good