Microsoft Copilot is Microsoft's consumer AI assistant, reviewed for conversation training controls, ads personalization, retention, sharing, and account controls.
55
Weak
55
Weak
Microsoft Copilot combines broad tracking with unusually strong privacy controls.
Microsoft Copilot gives users more direct privacy control than its other categories, especially around account settings, deletion, and privacy requests.
Microsoft Copilot is weakest on ads and tracking because ad personalization or marketing measurement still shows up.
45
Weak
Except for excluded categories and opt-outs, consumer Copilot conversation activity can be used for AI training.
Microsoft documents a user control to opt out of Copilot conversation activity being used for model training.
65
Mixed
40
Weak
60
Mixed
75
Good
Support Privacy Page
Open: support.microsoft.com1. AI Use
Except for excluded categories and opt-outs, consumer Copilot conversation activity can be used for AI training.
2. AI Use
Microsoft documents a user control to opt out of Copilot conversation activity being used for model training.
Founded
Unknown
Founder
Unknown
Parent Company
Microsoft Copilot
Lifecycle
Active
Category
AI Assistants & Models
CEO
Unknown
Security Team
In house
Date Added
04-22-2026
Once you delete a chat, you cannot recover it. Deleting a chat removes it both from your visible chat history and the system after the retention window.
65
Mixed
Copilot data is governed by broader Microsoft services, ads, diagnostics, and legal sharing disclosures.
Microsoft describes de-identification steps before training and separates enterprise protections from consumer use.
40
Weak
Copilot includes personalization, memory, ad interactions, and Microsoft advertising controls.
Users can disable personalization and personalized ads in Copilot privacy controls.
60
Mixed
Conversations are saved by default and shared links can persist until deleted or expired.
Users can delete prior Copilot conversations from chat history.
75
Good
Copilot exposes controls for training, personalization, memory, and personalized ads.
Controls vary between personal Microsoft accounts, enterprise Entra ID use, age, and region.
85
Good
80
Good