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Microsoft Copilot logo

Microsoft Copilot

AI Assistants & ModelsLast updated: 2026-06-10

Microsoft Copilot is Microsoft's consumer AI assistant, reviewed for conversation training controls, ads personalization, retention, sharing, and account controls.

ScoreLatest FindingScore BreakdownSource & EvidenceCompanyAlternatives
ScoreLatest FindingScore BreakdownSource & EvidenceCompanyAlternatives

60

Mixed

Weak
Mixed
Weak
Mixed
Good

Overall Score

60

Mixed

AI Training:55
Weak
Data Sharing:65
Mixed
Ads & Tracking:45
Weak
Data Retention:60
Mixed
User Control:75
Good

Overall Score

60

Mixed

AI Training:55
Weak
Data Sharing:65
Mixed
Ads & Tracking:45
Weak
Data Retention:60
Mixed
User Control:75
Good

Latest Policy Findings: 2026-06-10

Microsoft Copilot combines broad tracking with unusually strong privacy controls.

Strongest: User Control
75/100

Microsoft Copilot gives users more direct privacy control than its other categories, especially around account settings, deletion, and privacy requests.

Weakest: Ads & Tracking
45/100

Microsoft Copilot is weakest on ads and tracking because ad personalization or marketing measurement still shows up.

Recommended Action:

Score Breakdown:

AI Training

55

Weak

55

Weak

Consumer Copilot privacy depends on user settings for personalization, conversation history, and Microsoft account controls.

-20Source [1]

Microsoft documents separate enterprise Copilot protections where Microsoft 365 prompts, responses, and Graph data are not used to train foundation LLMs.

+20Source [2]

Data Sharing

65

Mixed

65

Mixed

Copilot data is governed by broader Microsoft services, ads, diagnostics, and legal sharing disclosures.

-35Source [3]

Microsoft describes de-identification steps before training and separates enterprise protections from consumer use.

+65Source [4]

Ads & Tracking

45

Weak

45

Weak

If Copilot personalization and ad settings allow it, Microsoft says Copilot conversation history can help further personalize ads.

-30Source [5]

Users can turn off Copilot personalization and manage personalized advertising separately.

+20Source [6]

Data Retention

60

Mixed

60

Mixed

Conversations are saved by default and shared links can persist until deleted or expired.

-40Source [7]

Users can delete prior Copilot conversations from chat history.

+60Source [8]

User Control

75

Good

75

Good

Copilot exposes controls for training, personalization, memory, and personalized ads.

+75Source [9]

Controls vary between personal Microsoft accounts, enterprise Entra ID use, age, and region.

-25Source [10]

Source & Evidence Links:

Sources:

Support Privacy Page

Open: support.microsoft.com

Support Privacy Page

Open: support.microsoft.com

Copilot Microsoft 365 Copilot Privacy

Open: learn.microsoft.com

Evidence:

1. Controls

Consumer Copilot privacy depends on user settings for personalization, conversation history, and Microsoft account controls.

Open: support.microsoft.com

2. AI Use

Microsoft documents separate enterprise Copilot protections where Microsoft 365 prompts, responses, and Graph data are not used to train foundation LLMs.

Open: learn.microsoft.com

Company Details:

Founded

Apr 1975

Founder

Bill Gates and Paul Allen

Parent Company

Microsoft

Lifecycle

Active

Category

AI Assistants & Models

CEO

Satya Nadella

Security Team

Security Team

Date Added

06-10-2026

Alternatives:

Deep Research logo

Deep Research

AI Assistant

75

Good

GPTs logo

GPTs

AI Assistant

75

Good

Perplexity logo

Perplexity

AI Search

50

Weak

ChatGPT logo

ChatGPT

AI Assistant

75

Good

Gemini logo

Gemini

AI Assistant

55

Weak

Jasper logo

Jasper

AI Assistant

60

Mixed