Strongest: User Control
70/100
Perplexity is clearer on third-party sharing and consumer controls than on training, with visible rights and settings for account management.
Perplexity is an AI search tool, reviewed for consumer training defaults, enterprise exceptions, sharing, tracking, retention, and controls.
50
Weak
50
Weak
Perplexity can use searches and chat activity to improve AI systems, even though it offers an opt-out.
Perplexity is clearer on third-party sharing and consumer controls than on training, with visible rights and settings for account management.
Searches, prompts, and outputs can still be used for model improvement unless the user changes the setting, which is the main privacy risk.
50
Weak
Perplexity says some consumer data may be used to train AI models and improve search quality unless the user opts out.
Inputs, prompts, and linked-service activity can still feed AI-powered product functionality even when the service is not presented as a simple search box.
Perplexity says Enterprise Pro and API-style business contexts are governed separately from the ordinary consumer privacy policy.
Perplexity says some users can opt out of data being used to train AI models through account settings.
Perplexity says enterprise AI providers operate under strict zero-data-retention and zero-data-training agreements for enterprise data.
45
Weak
A 2026 lawsuit alleges Perplexity shared sensitive query or Incognito-mode data through third-party tracking paths.
Perplexity provides account and privacy controls, but sensitive searches still depend on tracker, history, and browser-agent behavior.
45
Weak
The policy says Perplexity and third parties collect usage data through cookies, pixels, tags, and other tracking technologies.
The policy also allows advertising and data-enrichment information to customize marketing.
Perplexity documents browser and cookie controls instead of treating tracking as untouchable.
The enterprise/business posture is less dependent on advertising than the ordinary consumer website layer.
The company is explicit about analytics and advertising information sources.
55
Weak
The privacy materials do not offer a simple, short, universal deletion window for prompts, usage logs, and linked-service data.
Logs, safety needs, legal obligations, and connected-service features can all extend how long data remains in the system.
Perplexity gives users a data request path and privacy rights contact channel.
Enterprise and API-style business data is governed under separate contractual arrangements instead of the consumer policy alone.
Account settings and opt-out choices can reduce some ongoing data use.
70
Mixed
Controls are spread across account settings, cookie behavior, and separate business-versus-consumer product lines.
Linked-service and partner features can still widen the data surface beyond the basic search experience.
Users can opt out of some model-training use in account settings.
Cookie and browser controls can limit some tracking behavior.
Optional social, email, and calendar connections are user-directed rather than mandatory.
Legal Privacy Policy
Open: perplexity.aiLatest Finding
Open: tomsguide.comArticles 11564572 Data Collection At Perplexity
Open: perplexity.aiTerms Of Service
Open: perplexity.ai1. AI Use
Perplexity says some consumer data may be used to train AI models and improve search quality unless the user opts out.
2. AI Use
Inputs, prompts, and linked-service activity can still feed AI-powered product functionality even when the service is not presented as a simple search box.
3. Perplexity Enterprise
Perplexity says Enterprise Pro and API-style business contexts are governed separately from the ordinary consumer privacy policy.
4. AI Use
Perplexity says some users can opt out of data being used to train AI models through account settings.
5. AI Use
Perplexity says enterprise AI providers operate under strict zero-data-retention and zero-data-training agreements for enterprise data.
Founded
Jan 2022
Founder
Aravind Srinivas, Denis Yarats, Johnny Ho, and Andy Konwinski
Parent Company
Perplexity AI
Lifecycle
Active
Category
AI Assistants & Models
CEO
Aravind Srinivas
Security Team
In house
Date Added
06-10-2026
