Strongest: User Control
65/100
Meta AI gives users more direct privacy control than its other categories, especially around account deletion.
Meta AI is Meta's consumer AI assistant, reviewed for prompt interactions, ads personalization, cross-product data use, retention, and controls.
45
Weak
45
Weak
Meta AI combines broad tracking with unusually strong privacy controls.
Meta AI gives users more direct privacy control than its other categories, especially around account deletion.
Meta AI is weakest on ads and tracking because ad personalization or marketing measurement still shows up.
45
Weak
Meta says AI interactions will be used to personalize experiences and ads under its updated policy language.
Meta provides privacy policy coverage and account controls across Meta Products.
35
Poor
Meta can use activity that other businesses send to Meta to personalize Facebook and Instagram experiences and AI responses.
Users can limit this through the Activity from other businesses setting where the rollout is available.
25
Poor
Meta already uses off-platform activity for ads and is expanding related personalization to feeds and AI responses.
The Activity from other businesses control can stop this data from being used for ads, feeds, and AI-response personalization in supported regions.
50
Weak
Retention specifics for AI interactions are less simple than ordinary account deletion.
Meta provides information access and deletion tools.
65
Mixed
Controls may not provide a simple global no-training/no-personalization switch.
Users can delete some AI interactions and manage ad/privacy settings.
Facebook Privacy Page
Open: facebook.comLatest Finding
Open: theverge.com1. Tracking
Meta says AI interactions will be used to personalize experiences and ads under its updated policy language.
2. Controls
Meta provides privacy policy coverage and account controls across Meta Products.
Founded
Feb 2004
Founder
Mark Zuckerberg
Parent Company
Meta
Lifecycle
Active
Category
AI Assistants & Models
CEO
Mark Zuckerberg
Security Team
Security Team
Date Added
06-10-2026
