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Gemini

AI Assistants & ModelsLast updated: 2026-06-10

Gemini is Google's consumer AI assistant, reviewed here for activity-based model training, connected apps, ads/tracking, retention, and Google account controls.

ScoreLatest FindingScore BreakdownSource & EvidenceCompanyAlternatives
ScoreLatest FindingScore BreakdownSource & EvidenceCompanyAlternatives

55

Weak

Weak
Mixed
Weak
Weak
Mixed

Overall Score

55

Weak

AI Training:45
Weak
Data Sharing:65
Mixed
Ads & Tracking:45
Weak
Data Retention:50
Weak
User Control:65
Mixed

Overall Score

55

Weak

AI Training:45
Weak
Data Sharing:65
Mixed
Ads & Tracking:45
Weak
Data Retention:50
Weak
User Control:65
Mixed

Latest Policy Findings: 2026-06-10

Gemini offers strong Google account controls, but activity history and ad-linked data still shape the tradeoff.

Strongest: Data Sharing
65/100

Gemini benefits from Google's mature account controls, including exports, deletion tools, account-wide privacy settings, and Temporary Chats.

Weakest: Ads & Tracking
45/100

Gemini still sits inside Google's broader ad and analytics ecosystem, and saved activity can feed product and AI improvement.

Recommended Action:

Score Breakdown:

AI Training

45

Weak

45

Weak

Consumer Gemini data can be used to improve Google services and generative AI models unless the user limits Gemini Apps Activity.

-30Source [1]

Human reviewers may review some Gemini data, and Google tells users not to enter confidential information they would not want reviewed or used for improvement.

-25Source [2]

Users can manage Gemini Apps Activity and control whether their data is used to improve Google AI services.

+20Source [3]

Data Sharing

65

Mixed

65

Mixed

Gemini can share or exchange data with Connected Apps and other Google services to fulfill requests.

-15Source [4]

Google discloses external processors, domain administrators, legal sharing, and advertising/measurement partner cases.

-10Source [5]

Deleting Gemini chats does not delete data already shared with connected apps or other services.

-10Source [6]

Google says it does not sell personal information.

+65Source [7]

Ads & Tracking

45

Weak

45

Weak

Google's broader cookie policy supports personalized advertising and ad measurement.

-30Source [8]

Google allows certain advertising and measurement partners to collect browser/device information.

-25Source [9]

Google says Gemini Apps chats are not used to show ads.

+45Source [10]

Ad controls exist, but Gemini sits inside a broader Google advertising ecosystem.

0Source [11]

Data Retention

50

Weak

50

Weak

Gemini Apps Activity defaults can retain chats for 18 months, with options for 3 months, 36 months, or indefinite retention.

-20Source [12]

Chats reviewed by human reviewers and related data are not deleted when the user deletes activity and can be retained for up to three years.

-30Source [13]

Users can manually delete Gemini Apps chats and change auto-delete settings.

+20Source [14]

User Control

65

Mixed

65

Mixed

Some controls are fragmented across Gemini, Google Account, app permissions, and Workspace admin settings.

-35Source [15]

Users can turn off Keep Activity to stop future chats from training AI models unless feedback is submitted.

+25Source [16]

Users can review/delete Gemini activity and change auto-delete periods.

+25Source [17]

Google Takeout supports exporting information.

+15Source [18]

Source & Evidence Links:

Sources:

Policies Privacy Page

Open: policies.google.com

Latest Finding

Open: support.google.com

Technologies Cookies

Open: policies.google.com

Answer 13278892

Open: support.google.com

Takeout Home Page

Open: takeout.google.com

Evidence:

1. AI Use

Consumer Gemini data can be used to improve Google services and generative AI models unless the user limits Gemini Apps Activity.

Open: support.google.com

2. Human Reviewers

Human reviewers may review some Gemini data, and Google tells users not to enter confidential information they would not want reviewed or used for improvement.

Open: support.google.com

3. AI Use

Users can manage Gemini Apps Activity and control whether their data is used to improve Google AI services.

Open: support.google.com

Company Details:

Founded

Sep 1998

Founder

Larry Page and Sergey Brin

Parent Company

Google

Lifecycle

Active

Category

AI Assistants & Models

CEO

Sundar Pichai

Security Team

Security Team

Date Added

06-10-2026

Alternatives:

Microsoft Copilot logo

Microsoft Copilot

AI Assistant

60

Mixed

Jasper logo

Jasper

AI Assistant

60

Mixed

Meta AI

AI Assistant

45

Weak

Claude Mobile

AI Assistant

65

Mixed

Claude Desktop

AI Assistant

65

Mixed

Poe

AI Assistant

55

Weak