Consumer Platforms & Social:

Bing is weakest on ads and tracking because ad personalization or marketing measurement still shows up.

Bing gives users more direct privacy control than its other categories, especially around account settings, deletion, and privacy requests.

Its weakest area is the tracking and engagement layer, where ads, chat behavior, VODs, clips, and connected accounts all widen exposure.

Twitch is strongest where users still get workable controls for account visibility, deletion, and how some content or chat history is handled.

Google Search is weakest on ads and tracking because cookie-based tracking remains part of the product or marketing site and ad personalization or marketing measurement still shows up.

Google Search handles sharing more cleanly than its other privacy areas, with tighter limits on ad-style sharing.

Fire TV is weakest on ads and tracking because cookie-based tracking remains part of the product or marketing site.

Fire TV gives users more direct privacy control than its other categories, especially around account settings, deletion, and privacy requests.

Its weakest area is the tracking model around location, searches, movement history, and the wider Google ad and activity ecosystem.

Google Maps is strongest where users can directly manage Timeline, saved places, auto-delete, and broader Google account privacy settings.

Its weakest area is the tracking and profiling layer around viewing behavior, household sharing, devices, and Amazon-wide marketing data.

Prime Video is strongest where users can manage profiles, devices, account settings, and some privacy choices without admin overhead.

Its weakest area is data sharing, because routes, location signals, and linked Google account data can move through a wider ecosystem than drivers expect.

Waze is strongest where users can still manage account, history, and deletion choices through a familiar Google-style control layer.

Its weakest area is ads and tracking, because viewing behavior, searches, subscriptions, and devices still feed broad profiling and recommendations.

YouTube is strongest where users can manage histories, recommendations, kids settings, and account cleanup through mature Google controls.

Its weakest area is the core tracking model around off-platform activity, ads, public sharing, social graphs, and years of account behavior.

Facebook is strongest where people can still manage audience, app, and deletion settings without needing a separate admin or support workflow.