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All ToolsWaze
Waze logo

Waze

Consumer Platforms & SocialLast updated: 2026-06-10

Waze is a Google product, reviewed for navigation, location, reports, and community data, Google account data, sharing, tracking, retention, and controls.

ScoreLatest FindingScore BreakdownSource & EvidenceCompanyAlternatives
ScoreLatest FindingScore BreakdownSource & EvidenceCompanyAlternatives

50

Weak

Weak
Weak
Poor
Mixed
Mixed

Overall Score

50

Weak

AI Training:45
Weak
Data Sharing:45
Weak
Ads & Tracking:35
Poor
Data Retention:60
Mixed
User Control:65
Mixed

Overall Score

50

Weak

AI Training:45
Weak
Data Sharing:45
Weak
Ads & Tracking:35
Poor
Data Retention:60
Mixed
User Control:65
Mixed

Latest Policy Findings: 2026-06-10

Waze gives users decent controls, but location sharing and Google-linked data still make it a high-sensitivity navigation surface.

Strongest: User Control
65/100

Waze is strongest where users can still manage account, history, and deletion choices through a familiar Google-style control layer.

Weakest: Ads & Tracking
35/100

Its weakest area is data sharing, because routes, location signals, and linked Google account data can move through a wider ecosystem than drivers expect.

Recommended Action:

Score Breakdown:

AI Training

45

Weak

45

Weak

Waze data can still be processed to provide, secure, improve, and personalize Google services depending on settings and account type.

-55Source [1]

Google provides account and product controls for activity, personalization, export, and deletion.

+45Source [2]

Data Sharing

45

Weak

45

Weak

Data can flow through Google services, administrators, connected apps, legal requests, service providers, and user sharing.

-55Source [3]

Google documents privacy controls and says it does not sell personal information.

+45Source [4]

Ads & Tracking

35

Poor

35

Poor

Google processes device, usage, cookie, account, activity, and product-specific telemetry.

-65Source [5]

Users or admins can manage key privacy, history, sharing, and account settings.

+35Source [6]

Data Retention

60

Mixed

60

Mixed

Retention depends on account type, legal duties, backups, admin policy, and product configuration.

-40Source [7]

Google provides export, deletion, and account-management tools.

+60Source [8]

User Control

65

Mixed

65

Mixed

Controls are spread across product settings, Google Account, and Workspace or organization administration.

-35Source [9]

Users or admins can manage sharing, activity, export, deletion, and product settings.

+65Source [10]

Source & Evidence Links:

Sources:

Privacy Policy

Open: support.google.com

Policies Privacy Page

Open: policies.google.com

Evidence:

1. Controls

Waze data can still be processed to provide, secure, improve, and personalize Google services depending on settings and account type.

Open: support.google.com

2. Retention

Google provides account and product controls for activity, personalization, export, and deletion.

Open: support.google.com

Company Details:

Founded

Sep 1998

Founder

Larry Page and Sergey Brin

Parent Company

Google

Lifecycle

Active

Category

Consumer Platforms & Social

CEO

Sundar Pichai

Security Team

Security Team

Date Added

06-10-2026

Alternatives:

Google Maps logo

Google Maps

Maps

50

Weak

Prime Video logo

Prime Video

Video

50

Weak

Facebook logo

Facebook

Social Network

45

Weak

Threads logo

Threads

Social Network

45

Weak

Fire TV logo

Fire TV

Video

50

Weak

Instagram logo

Instagram

Social Network

45

Weak