Strongest: User Control
70/100
Facebook is strongest where people can still manage audience, app, and deletion settings without needing a separate admin or support workflow.
Facebook is Meta's social network, reviewed for social content, ads personalization, AI data use, sharing, retention, and controls.
45
Weak
45
Weak
Facebook gives users visible controls, but they sit on top of one of the broadest tracking and ad-profiling systems online.
Facebook is strongest where people can still manage audience, app, and deletion settings without needing a separate admin or support workflow.
Its weakest area is the core tracking model around off-platform activity, ads, public sharing, social graphs, and years of account behavior.
45
Weak
Meta says it uses information to provide, personalize, and improve products, including AI and ads experiences.
Public posts, social graph data, and cross-product Meta signals still create a very broad internal data-use surface.
Meta documents privacy controls and settings across its products.
Users can manage some audience, ad, and account settings that affect how their data is reused.
Download, access, transfer, and deletion tools give users some leverage over their account data.
35
Poor
Meta can use activity that other businesses send to Meta to personalize Facebook and Instagram experiences and AI responses.
Users can limit this through the Activity from other businesses setting where the rollout is available.
25
Poor
Meta already uses off-platform activity for ads and is expanding related personalization to feeds and AI responses.
The Activity from other businesses control can stop this data from being used for ads, feeds, and AI-response personalization in supported regions.
55
Weak
Retention depends on account state, backups, safety, legal duties, shared content, and public posts.
Other users, public sharing, and cross-service copies can keep information around beyond one person's deletion action.
Meta provides access, transfer, deletion, and account-management tools.
Users can remove some content and adjust public visibility over time.
Privacy settings can reduce some future data exposure even when they do not erase history.
Data-download and account-delete tools give users a more concrete exit path than many social products once did.
70
Mixed
The number of settings makes privacy hard to reason about.
Cross-product defaults, partner signals, and sharing by other users still reduce how much control one person really has.
Users can manage post audience, ad preferences, off-Meta activity, apps, and account deletion.
Download, access, and transfer tools give users some visibility into stored data.
Public-post, profile, and app settings let users reduce some disclosure risk.
Ad preferences and off-Meta activity settings provide some control over profiling.
Facebook Privacy Page
Open: facebook.comLatest Finding
Open: theverge.com1. Tracking
Meta says it uses information to provide, personalize, and improve products, including AI and ads experiences.
2. Public Posts
Public posts, social graph data, and cross-product Meta signals still create a very broad internal data-use surface.
3. Controls
Meta documents privacy controls and settings across its products.
4. Controls
Users can manage some audience, ad, and account settings that affect how their data is reused.
5. Retention
Download, access, transfer, and deletion tools give users some leverage over their account data.
Founded
Feb 2004
Founder
Mark Zuckerberg
Parent Company
Meta
Lifecycle
Active
Category
Consumer Platforms & Social
CEO
Mark Zuckerberg
Security Team
Security Team
Date Added
06-10-2026
