Facebook is Meta's social network, reviewed for social content, ads personalization, AI data use, sharing, retention, and controls.
45
Weak
45
Weak
Facebook gives users visible controls, but they sit on top of one of the broadest tracking and ad-profiling systems online.
Facebook is strongest where people can still manage audience, app, and deletion settings without needing a separate admin or support workflow.
Its weakest area is the core tracking model around off-platform activity, ads, public sharing, social graphs, and years of account behavior.
35
Poor
Meta says it uses information to provide, personalize, and improve products, including AI and ads experiences.
Public posts, social graph data, and cross-product Meta signals still create a very broad internal data-use surface.
45
Weak
25
Poor
55
Weak
70
Mixed
Facebook Privacy Page
Open: facebook.com1. Tracking
Meta says it uses information to provide, personalize, and improve products, including AI and ads experiences.
2. Public Posts
Public posts, social graph data, and cross-product Meta signals still create a very broad internal data-use surface.
3. Controls
Meta documents privacy controls and settings across its products.
4. Controls
Users can manage some audience, ad, and account settings that affect how their data is reused.
5. Retention
Download, access, transfer, and deletion tools give users some leverage over their account data.
Founded
Unknown
Founder
Unknown
Parent Company
Lifecycle
Active
Category
Consumer Platforms & Social
CEO
Unknown
Security Team
In house
Date Added
05-18-2026
Once you delete a chat, you cannot recover it. Deleting a chat removes it both from your visible chat history and the system after the retention window.
Meta documents privacy controls and settings across its products.
Users can manage some audience, ad, and account settings that affect how their data is reused.
Download, access, transfer, and deletion tools give users some leverage over their account data.
45
Weak
Meta shares data across Meta companies, partners, vendors, integrated apps, advertisers, and legal recipients.
Public sharing, app connections, and partner signals can expose data beyond what many users assume.
Meta says it does not sell user information.
Users can limit some audience and app-sharing decisions through settings.
Account and privacy tools can reduce how widely some posts and activities are visible.
25
Poor
Facebook uses activity, partner, device, cookie, location, and social graph data for personalization and ads.
The cross-product Meta ecosystem lets tracking signals compound across several services and partners.
Users can manage audience, ad, and account settings.
Off-Meta activity and ad preferences give some visibility into personalization controls.
Post-audience and public-sharing settings can reduce some observable activity.
55
Weak
Retention depends on account state, backups, safety, legal duties, shared content, and public posts.
Other users, public sharing, and cross-service copies can keep information around beyond one person's deletion action.
Meta provides access, transfer, deletion, and account-management tools.
Users can remove some content and adjust public visibility over time.
Privacy settings can reduce some future data exposure even when they do not erase history.
Data-download and account-delete tools give users a more concrete exit path than many social products once did.
70
Mixed
The number of settings makes privacy hard to reason about.
Cross-product defaults, partner signals, and sharing by other users still reduce how much control one person really has.
Users can manage post audience, ad preferences, off-Meta activity, apps, and account deletion.
Download, access, and transfer tools give users some visibility into stored data.
Public-post, profile, and app settings let users reduce some disclosure risk.
Ad preferences and off-Meta activity settings provide some control over profiling.
