Instagram is Meta's photo and video social network, reviewed for content, ads, AI/personalization, sharing, retention, and controls.
45
Weak
45
Weak
Instagram combines broad tracking with unusually strong privacy controls.
Instagram gives users more direct privacy control than its other categories, especially around account deletion.
Instagram is weakest on ads and tracking because cookie-based tracking remains part of the product or marketing site, ad personalization or marketing measurement still shows up, and behavioral signals can still travel through analytics or partner tools.
35
Poor
Public posts, captions, images, comments, and interactions can feed Meta personalization and AI-related product improvement.
Instagram activity also sits inside the larger Meta ecosystem, which amplifies how broadly those signals can be reused.
45
Weak
25
Poor
55
Weak
70
Mixed
Facebook Privacy Page
Open: facebook.com1. AI Use
Public posts, captions, images, comments, and interactions can feed Meta personalization and AI-related product improvement.
2. Instagram Activity
Instagram activity also sits inside the larger Meta ecosystem, which amplifies how broadly those signals can be reused.
3. Tracking
Meta provides privacy settings for account visibility, ads, content, and activity.
4. Controls
Users can control whether an account is public or private and can remove posts or stories over time.
5. Retention
Download, access, transfer, and deletion tools give users some leverage over stored account data.
Founded
Unknown
Founder
Unknown
Parent Company
Lifecycle
Active
Category
Consumer Platforms & Social
CEO
Unknown
Security Team
In house
Date Added
05-18-2026
Once you delete a chat, you cannot recover it. Deleting a chat removes it both from your visible chat history and the system after the retention window.
Meta provides privacy settings for account visibility, ads, content, and activity.
Users can control whether an account is public or private and can remove posts or stories over time.
Download, access, transfer, and deletion tools give users some leverage over stored account data.
45
Weak
Instagram data can flow across Meta companies, advertisers, creators, integrated partners, vendors, and legal recipients.
Business, creator, and cross-posting features widen the practical disclosure surface beyond a simple private-photo app.
Meta says it does not sell user information.
Users can choose a private account and limit some audience and tag-sharing decisions.
Account and deletion tools give users some visibility into their stored Instagram data.
25
Poor
Instagram uses content, interaction, device, partner, cookie, and activity data for recommendations and ads.
Meta's cross-product ecosystem lets ad and recommendation signals compound beyond the Instagram app itself.
Users can switch account privacy and manage ad preferences.
Audience controls for stories, reels, and profile visibility can reduce some observable activity.
Account-level settings can limit some partner and ad-personalization behaviors.
55
Weak
Public content, messages, backups, safety, and legal needs can limit deletion effects.
Other users, reposts, and cross-service copies can preserve Instagram content beyond one person's deletion action.
Meta provides data access, transfer, deletion, and account deletion tools.
Users can remove posts, stories, and profile content over time.
Privacy settings can reduce some future data exposure even if they do not erase historic activity.
Account-level download and deletion tools provide a practical exit path.
70
Mixed
Creator, business, and connected-account features increase data exposure.
Meta's settings surface is complex enough that many users will not fully contain the default ecosystem behavior.
Users can manage privacy, audience, ads, messages, tags, and account deletion.
Private-account mode is a significant user-facing control for a social network.
Download, access, and transfer tools give users some visibility into stored data.
Ad preferences and connected-account settings provide some leverage over profiling and disclosure.
