Strongest: User Control
70/100
Instagram gives users more direct privacy control than its other categories, especially around account deletion.
Instagram is Meta's photo and video social network, reviewed for content, ads, AI/personalization, sharing, retention, and controls.
45
Weak
45
Weak
Instagram combines broad tracking with unusually strong privacy controls.
Instagram gives users more direct privacy control than its other categories, especially around account deletion.
Instagram is weakest on ads and tracking because ad personalization or marketing measurement still shows up.
45
Weak
Public posts, captions, images, comments, and interactions can feed Meta personalization and AI-related product improvement.
Instagram activity also sits inside the larger Meta ecosystem, which amplifies how broadly those signals can be reused.
Meta provides privacy settings for account visibility, ads, content, and activity.
Users can control whether an account is public or private and can remove posts or stories over time.
Download, access, transfer, and deletion tools give users some leverage over stored account data.
35
Poor
Meta can use activity that other businesses send to Meta to personalize Facebook and Instagram experiences and AI responses.
Users can limit this through the Activity from other businesses setting where the rollout is available.
25
Poor
Meta already uses off-platform activity for ads and is expanding related personalization to feeds and AI responses.
The Activity from other businesses control can stop this data from being used for ads, feeds, and AI-response personalization in supported regions.
55
Weak
Public content, messages, backups, safety, and legal needs can limit deletion effects.
Other users, reposts, and cross-service copies can preserve Instagram content beyond one person's deletion action.
Meta provides data access, transfer, deletion, and account deletion tools.
Users can remove posts, stories, and profile content over time.
Privacy settings can reduce some future data exposure even if they do not erase historic activity.
Account-level download and deletion tools provide a practical exit path.
70
Mixed
Creator, business, and connected-account features increase data exposure.
Meta's settings surface is complex enough that many users will not fully contain the default ecosystem behavior.
Users can manage privacy, audience, ads, messages, tags, and account deletion.
Private-account mode is a significant user-facing control for a social network.
Download, access, and transfer tools give users some visibility into stored data.
Ad preferences and connected-account settings provide some leverage over profiling and disclosure.
Facebook Privacy Page
Open: facebook.comLatest Finding
Open: theverge.com1. AI Use
Public posts, captions, images, comments, and interactions can feed Meta personalization and AI-related product improvement.
2. Instagram Activity
Instagram activity also sits inside the larger Meta ecosystem, which amplifies how broadly those signals can be reused.
3. Tracking
Meta provides privacy settings for account visibility, ads, content, and activity.
4. Controls
Users can control whether an account is public or private and can remove posts or stories over time.
5. Retention
Download, access, transfer, and deletion tools give users some leverage over stored account data.
Founded
Feb 2004
Founder
Mark Zuckerberg
Parent Company
Meta
Lifecycle
Active
Category
Consumer Platforms & Social
CEO
Mark Zuckerberg
Security Team
Security Team
Date Added
06-10-2026
