Strongest: Data Sharing
65/100
Google Maps is strongest where users can directly manage Timeline, saved places, auto-delete, and broader Google account privacy settings.
Google Maps is Google's mapping and navigation service, reviewed for location history, search, personalization, ads, retention, and controls.
50
Weak
50
Weak
Google Maps gives users strong controls, but location history and account-wide tracking still make it one of Google's most sensitive.
Google Maps is strongest where users can directly manage Timeline, saved places, auto-delete, and broader Google account privacy settings.
Its weakest area is the tracking model around location, searches, movement history, and the wider Google ad and activity ecosystem.
45
Weak
Consumer Gemini data can be used to improve Google services and generative AI models unless the user limits Gemini Apps Activity.
Human reviewers may review some Gemini data, and Google tells users not to enter confidential information they would not want reviewed or used for improvement.
Users can manage Gemini Apps Activity and control whether their data is used to improve Google AI services.
65
Mixed
Maps data can still be used across Google services, affiliates, legal requests, and integrated account features.
Location sharing, business reviews, and public contributions can expose more than users expect if left broadly visible.
Google provides account, export, and deletion tools for Maps-related activity.
Location sharing is opt-in and can be narrowed to selected people and time windows.
Saved places, reviews, and contribution settings can be managed separately from some other account data.
30
Poor
Maps processes precise location, searches, routes, device data, cookies, and activity signals.
Those signals can feed personalization and advertising across the broader Google ecosystem.
Users can pause or delete Location History and Maps activity.
Google exposes ad personalization settings tied to account activity.
Auto-delete settings can reduce how long detailed movement and search history stays active.
50
Weak
Gemini Apps Activity defaults can retain chats for 18 months, with options for 3 months, 36 months, or indefinite retention.
Chats reviewed by human reviewers and related data are not deleted when the user deletes activity and can be retained for up to three years.
Users can manually delete Gemini Apps chats and change auto-delete settings.
65
Mixed
Privacy controls are spread across several Google account settings rather than one Maps dashboard.
Broad account defaults can still undermine users who never revisit the privacy settings.
Users can manage Timeline, Location History, Web & App Activity, and auto-delete.
Location sharing can be turned on only for selected people and specific time windows.
Maps searches, reviews, saved places, and contributions can be managed or removed individually.
Google account export and deletion tools add another layer beyond in-product settings.
Policies Privacy Page
Open: policies.google.comLatest Finding
Open: support.google.com1. AI Use
Consumer Gemini data can be used to improve Google services and generative AI models unless the user limits Gemini Apps Activity.
2. Human Reviewers
Human reviewers may review some Gemini data, and Google tells users not to enter confidential information they would not want reviewed or used for improvement.
3. AI Use
Users can manage Gemini Apps Activity and control whether their data is used to improve Google AI services.
Founded
Sep 1998
Founder
Larry Page and Sergey Brin
Parent Company
Lifecycle
Active
Category
Consumer Platforms & Social
CEO
Sundar Pichai
Security Team
Security Team
Date Added
06-10-2026
