Strongest: User Control
65/100
Prime Video is strongest where users can manage profiles, devices, account settings, and some privacy choices without admin overhead.
Prime Video is Amazon's video streaming service, reviewed for viewing history, ads, personalization, sharing, retention, and controls.
50
Weak
50
Weak
Prime Video offers decent account controls, but watch history still feeds a broader Amazon profile tied to ads, devices, and household use.
Prime Video is strongest where users can manage profiles, devices, account settings, and some privacy choices without admin overhead.
Its weakest area is the tracking and profiling layer around viewing behavior, household sharing, devices, and Amazon-wide marketing data.
45
Weak
Viewing, search, device, and interaction data can personalize recommendations and related service experiences.
Those same signals can contribute to advertising and broader Amazon account personalization.
Amazon provides account-level privacy controls across its services.
Amazon says it does not sell customer personal data.
Users can manage portions of their Amazon account and media-history behavior.
45
Weak
Prime Video data can still move through affiliates, content providers, ads systems, devices, service providers, and legal recipients.
Household features and connected Amazon services widen who can interact with viewing-related account data.
Amazon says it is not in the business of selling customers' personal information to others.
Users can manage some account, profile, and privacy settings around the service.
Amazon documents privacy request and account access routes.
35
Poor
Prime Video processes viewing history, search activity, devices, cookies, and interaction data.
Ad-supported viewing and the broader Amazon advertising ecosystem expand how those signals can be used.
Users can manage devices, profiles, and some advertising preferences.
Amazon provides some account-level privacy and ad settings.
55
Weak
Retention depends on account state, subscriptions, purchases, legal duties, and service logs.
Household sharing, backups, and shared-service records can preserve traces of use beyond one deleted history item.
Users can make privacy requests and manage some account and viewing-related information.
Some watch-history and profile management controls are available directly in the account.
Users can control devices and profiles that influence how much viewing information remains active in the household.
65
Mixed
Household sharing and ad-supported viewing expand data use beyond what a single viewer may expect.
Important controls are split between Prime Video and the wider Amazon account ecosystem.
Users can manage profiles and watch-history behavior.
Device and account settings let users govern some of the surrounding privacy posture.
Amazon privacy requests and ad preferences provide additional control paths.
Privacy Policy
Open: amazon.comPolicies Privacy Page
Open: policies.google.com1. Devices
Viewing, search, device, and interaction data can personalize recommendations and related service experiences.
2. Tracking
Those same signals can contribute to advertising and broader Amazon account personalization.
3. Controls
Amazon provides account-level privacy controls across its services.
4. No Sale
Amazon says it does not sell customer personal data.
5. Controls
Users can manage portions of their Amazon account and media-history behavior.
Founded
Jul 1994
Founder
Jeff Bezos
Parent Company
Amazon
Lifecycle
Active
Category
Consumer Platforms & Social
CEO
Andy Jassy
Security Team
Security Team
Date Added
06-10-2026
