Google Search is Google's search engine, reviewed for query history, ads personalization, AI answers, retention, and account controls.
60
Mixed
60
Mixed
Google Search combines broad tracking with unusually strong privacy controls.
Google Search gives users more direct privacy control than its other categories, especially around account settings, deletion, and privacy requests.
Google Search is weakest on ads and tracking because cookie-based tracking remains part of the product or marketing site and ad personalization or marketing measurement still shows up.
55
Weak
Search activity can be used to improve and personalize Google services, including AI-enhanced search experiences.
Google provides Web & App Activity, ad, and auto-delete controls.
65
Mixed
35
Poor
65
Mixed
85
Good
Policies Privacy Page
Open: policies.google.com1. AI Use
Search activity can be used to improve and personalize Google services, including AI-enhanced search experiences.
2. Retention
Google provides Web & App Activity, ad, and auto-delete controls.
Founded
Unknown
Founder
Unknown
Parent Company
Google Search
Lifecycle
Active
Category
Consumer Platforms & Social
CEO
Unknown
Security Team
In house
Date Added
04-22-2026
Once you delete a chat, you cannot recover it. Deleting a chat removes it both from your visible chat history and the system after the retention window.
65
Mixed
Search data can support ads systems, legal requests, partner contexts, and account-level personalization.
Google documents sharing limits and says it does not sell personal information.
35
Poor
Search uses query, location, device, cookies, and activity signals for results, ads, and personalization.
Users can delete Search history and configure auto-delete.
65
Mixed
Some activity may remain for security, legal, fraud, or service-operation purposes.
Google provides auto-delete and manual deletion controls for activity data.
85
Good
Users can manage Web & App Activity, Search history, ad personalization, and location settings.
Controls are spread across several Google Account surfaces.
