Strongest: Data Sharing
65/100
Google Search handles sharing more cleanly than its other privacy areas, with tighter limits on ad-style sharing.
Google Search is Google's search engine, reviewed for query history, ads personalization, AI answers, retention, and account controls.
55
Weak
55
Weak
Google Search keeps sharing tighter than its tracking footprint.
Google Search handles sharing more cleanly than its other privacy areas, with tighter limits on ad-style sharing.
Google Search is weakest on ads and tracking because cookie-based tracking remains part of the product or marketing site and ad personalization or marketing measurement still shows up.
45
Weak
Consumer Gemini data can be used to improve Google services and generative AI models unless the user limits Gemini Apps Activity.
Human reviewers may review some Gemini data, and Google tells users not to enter confidential information they would not want reviewed or used for improvement.
Users can manage Gemini Apps Activity and control whether their data is used to improve Google AI services.
65
Mixed
Search data can support ads systems, legal requests, partner contexts, and account-level personalization.
Google documents sharing limits and says it does not sell personal information.
35
Poor
Search uses query, location, device, cookies, and activity signals for results, ads, and personalization.
Users can delete Search history and configure auto-delete.
50
Weak
Gemini Apps Activity defaults can retain chats for 18 months, with options for 3 months, 36 months, or indefinite retention.
Chats reviewed by human reviewers and related data are not deleted when the user deletes activity and can be retained for up to three years.
Users can manually delete Gemini Apps chats and change auto-delete settings.
65
Mixed
Controls are spread across several Google Account surfaces.
Users can manage Web & App Activity, Search history, ad personalization, and location settings.
Policies Privacy Page
Open: policies.google.comLatest Finding
Open: support.google.com1. AI Use
Consumer Gemini data can be used to improve Google services and generative AI models unless the user limits Gemini Apps Activity.
2. Human Reviewers
Human reviewers may review some Gemini data, and Google tells users not to enter confidential information they would not want reviewed or used for improvement.
3. AI Use
Users can manage Gemini Apps Activity and control whether their data is used to improve Google AI services.
Founded
Sep 1998
Founder
Larry Page and Sergey Brin
Parent Company
Lifecycle
Active
Category
Consumer Platforms & Social
CEO
Sundar Pichai
Security Team
Security Team
Date Added
06-10-2026
