Bing is Microsoft's search engine, reviewed for search history, ads personalization, AI search, retention, and controls.
55
Weak
55
Weak
Bing combines broad tracking with unusually strong privacy controls.
Bing gives users more direct privacy control than its other categories, especially around account settings, deletion, and privacy requests.
Bing is weakest on ads and tracking because cookie-based tracking remains part of the product or marketing site.
45
Weak
Bing search and Copilot-style interactions can improve and personalize Microsoft services and ads.
Microsoft privacy dashboard can show and clear Bing search activity for signed-in users.
60
Mixed
30
Poor
60
Mixed
80
Good
Privacy Privacy Page
Open: privacy.microsoft.com1. Tracking
Bing search and Copilot-style interactions can improve and personalize Microsoft services and ads.
2. Microsoft Privacy
Microsoft privacy dashboard can show and clear Bing search activity for signed-in users.
Founded
Unknown
Founder
Unknown
Parent Company
Bing
Lifecycle
Active
Category
Consumer Platforms & Social
CEO
Unknown
Security Team
In house
Date Added
04-22-2026
Once you delete a chat, you cannot recover it. Deleting a chat removes it both from your visible chat history and the system after the retention window.
60
Mixed
Search data can support ads systems, partners, service providers, legal requests, and Microsoft product integrations.
Microsoft documents privacy controls and access routes for personal data.
30
Poor
Bing uses query, location, device, cookies, account, and interaction signals.
Users can clear search history and manage ad settings.
60
Mixed
Some data can remain for security, legal, fraud, service, and advertising obligations.
Microsoft privacy dashboard supports viewing and clearing search data.
80
Good
Users can manage search history, ad settings, location, and Microsoft account data.
Controls span Bing, Edge, Copilot, and Microsoft account settings.
