Strongest: User Control
80/100
Bing gives users more direct privacy control than its other categories, especially around account settings, deletion, and privacy requests.
Bing is Microsoft's search engine, reviewed for search history, ads personalization, AI search, retention, and controls.
60
Mixed
60
Mixed
Bing combines broad tracking with unusually strong privacy controls.
Bing gives users more direct privacy control than its other categories, especially around account settings, deletion, and privacy requests.
Bing is weakest on ads and tracking because ad personalization or marketing measurement still shows up.
55
Weak
Consumer Copilot privacy depends on user settings for personalization, conversation history, and Microsoft account controls.
Microsoft documents separate enterprise Copilot protections where Microsoft 365 prompts, responses, and Graph data are not used to train foundation LLMs.
60
Mixed
Search data can support ads systems, partners, service providers, legal requests, and Microsoft product integrations.
Microsoft documents privacy controls and access routes for personal data.
45
Weak
If Copilot personalization and ad settings allow it, Microsoft says Copilot conversation history can help further personalize ads.
Users can turn off Copilot personalization and manage personalized advertising separately.
60
Mixed
Some data can remain for security, legal, fraud, service, and advertising obligations.
Microsoft privacy dashboard supports viewing and clearing search data.
80
Good
Users can manage search history, ad settings, location, and Microsoft account data.
Controls span Bing, Edge, Copilot, and Microsoft account settings.
Privacy Privacy Page
Open: privacy.microsoft.comSupport Privacy Page
Open: support.microsoft.comCopilot Microsoft 365 Copilot Privacy
Open: learn.microsoft.com1. Controls
Consumer Copilot privacy depends on user settings for personalization, conversation history, and Microsoft account controls.
2. AI Use
Microsoft documents separate enterprise Copilot protections where Microsoft 365 prompts, responses, and Graph data are not used to train foundation LLMs.
Founded
Apr 1975
Founder
Bill Gates and Paul Allen
Parent Company
Microsoft
Lifecycle
Active
Category
Consumer Platforms & Social
CEO
Satya Nadella
Security Team
Security Team
Date Added
06-10-2026
