Threads is Meta's text-based social network, reviewed for public posts, ads personalization, cross-product sharing, retention, and controls.
45
Weak
45
Weak
Threads combines broad tracking with unusually strong privacy controls.
Threads gives users more direct privacy control than its other categories, especially around account deletion.
Threads is weakest on ads and tracking because cookie-based tracking remains part of the product or marketing site, ad personalization or marketing measurement still shows up, and behavioral signals can still travel through analytics or partner tools.
35
Poor
Threads posts, interactions, and connected Instagram activity can feed Meta personalization and broader product-improvement systems.
Public and semi-public text activity can create a broad training and modeling surface compared with more private communication tools.
45
Weak
30
Poor
55
Weak
70
Mixed
Facebook Privacy Page
Open: facebook.com1. Tracking
Threads posts, interactions, and connected Instagram activity can feed Meta personalization and broader product-improvement systems.
2. AI Use
Public and semi-public text activity can create a broad training and modeling surface compared with more private communication tools.
3. Controls
Meta documents account and privacy controls across its products.
4. Controls
Users can choose some visibility and connected-account settings that change how broadly content is exposed.
5. Retention
Deletion and account-management paths exist inside the broader Meta ecosystem.
Founded
Unknown
Founder
Unknown
Parent Company
Threads
Lifecycle
Active
Category
Consumer Platforms & Social
CEO
Unknown
Security Team
In house
Date Added
05-18-2026
Once you delete a chat, you cannot recover it. Deleting a chat removes it both from your visible chat history and the system after the retention window.
Meta documents account and privacy controls across its products.
Users can choose some visibility and connected-account settings that change how broadly content is exposed.
Deletion and account-management paths exist inside the broader Meta ecosystem.
45
Weak
Threads data can be shared across Meta companies, advertisers, partners, vendors, connected apps, and legal recipients.
The Instagram connection and any public or federated distribution expand who can access the content.
Meta says it does not sell user information.
Users can manage some audience, account, and app-connection settings.
Meta documents privacy settings and rights paths across its products.
30
Poor
Meta uses activity, partner, device, cookie, and cross-product signals for personalization and advertising.
Threads sits inside Meta's broader advertising ecosystem, which compounds the tracking surface beyond one app.
Users can manage some ad preferences and visibility settings.
Meta documents some privacy settings rather than leaving the ad system totally opaque.
Users can review connected-account and off-product settings to reduce some exposure.
55
Weak
Retention depends on account state, backups, safety systems, legal duties, and shared or public content.
Public posts, fediverse-style distribution, and copies held by others can limit deletion effects.
Meta provides access, transfer, deletion, and account-management tools.
Users can remove some content and manage profile or account data directly.
Account-level controls and settings give users some influence over what stays visible or connected.
70
Mixed
Cross-product defaults and broad social distribution still reduce how much one user can fully contain the data flow.
The number of settings and connected surfaces makes the platform harder to reason about than a simpler tool.
Users can manage profile privacy, connected-account behavior, and ad-related settings.
Meta provides account and deletion tools across its product family.
Users can review sharing and fediverse-style exposure choices before broadening distribution.
