Fire TV is an Amazon product, reviewed for streaming activity, apps, voice interactions, ads, and device data, sharing, tracking, retention, and controls.
50
Weak
50
Weak
Fire TV combines broad tracking with unusually strong privacy controls.
Fire TV gives users more direct privacy control than its other categories, especially around account settings, deletion, and privacy requests.
Fire TV is weakest on ads and tracking because cookie-based tracking remains part of the product or marketing site.
45
Weak
Fire TV data can be processed to provide, personalize, secure, and improve Amazon services.
Amazon provides product and account privacy controls and says it does not sell customer personal data.
55
Weak
30
Poor
55
Weak
70
Mixed
Latest Finding
Open: amazon.com1. Fire Can
Fire TV data can be processed to provide, personalize, secure, and improve Amazon services.
2. No Sale
Amazon provides product and account privacy controls and says it does not sell customer personal data.
Founded
Unknown
Founder
Unknown
Parent Company
Fire TV
Lifecycle
Active
Category
Consumer Platforms & Social
CEO
Unknown
Security Team
In house
Date Added
04-22-2026
Once you delete a chat, you cannot recover it. Deleting a chat removes it both from your visible chat history and the system after the retention window.
55
Weak
Data can flow through Amazon affiliates, devices, service providers, partners, household members, and legal recipients.
Amazon documents privacy controls and limited sharing categories.
30
Poor
Amazon processes device, app, usage, cookie, media, voice, or household interaction data.
Users can manage account, device, history, recording, and advertising settings.
55
Weak
Retention depends on account state, subscriptions, purchases, device logs, legal duties, and backups.
Users can request access or deletion and manage some product-specific history.
70
Mixed
Household devices and shared libraries can capture or expose data about other people.
Users can manage device settings, histories, sharing, ads, and privacy requests.
