Strongest: User Control
60/100
Fire TV gives users more direct privacy control than its other categories, especially around account settings, deletion, and privacy requests.
Fire TV is an Amazon product, reviewed for streaming activity, apps, voice interactions, ads, and device data, sharing, tracking, retention, and controls.
50
Weak
50
Weak
Fire TV combines broad tracking with unusually strong privacy controls.
Fire TV gives users more direct privacy control than its other categories, especially around account settings, deletion, and privacy requests.
Fire TV is weakest on ads and tracking because cookie-based tracking remains part of the product or marketing site.
45
Weak
Fire TV data can be processed to provide, personalize, secure, and improve Amazon services.
Amazon provides product and account privacy controls and says it does not sell customer personal data.
55
Weak
Data can flow through Amazon affiliates, devices, service providers, partners, household members, and legal recipients.
Amazon documents privacy controls and limited sharing categories.
30
Poor
Amazon processes device, app, usage, cookie, media, voice, or household interaction data.
Users can manage account, device, history, recording, and advertising settings.
45
Weak
Amazon discontinued the Echo setting that kept supported voice recordings from being sent to the cloud.
Users can still manage voice-recording deletion and related Alexa privacy settings.
60
Mixed
Household devices and shared libraries can capture or expose data about other people.
Users can manage device settings, histories, sharing, ads, and privacy requests.
Privacy Policy
Open: amazon.comLatest Finding
Open: theverge.com1. Fire Can
Fire TV data can be processed to provide, personalize, secure, and improve Amazon services.
2. No Sale
Amazon provides product and account privacy controls and says it does not sell customer personal data.
Founded
Jul 1994
Founder
Jeff Bezos
Parent Company
Amazon
Lifecycle
Active
Category
Consumer Platforms & Social
CEO
Andy Jassy
Security Team
Security Team
Date Added
06-10-2026
