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YouTube

Consumer Platforms & SocialLast updated: 2026-06-10

YouTube is Google's video platform, reviewed for watch and search history, recommendations, ads, retention, and controls.

ScoreLatest FindingScore BreakdownSource & EvidenceCompanyAlternatives
ScoreLatest FindingScore BreakdownSource & EvidenceCompanyAlternatives

50

Weak

Weak
Weak
Poor
Mixed
Mixed

Overall Score

50

Weak

AI Training:55
Weak
Data Sharing:45
Weak
Ads & Tracking:35
Poor
Data Retention:65
Mixed
User Control:65
Mixed

Overall Score

50

Weak

AI Training:55
Weak
Data Sharing:45
Weak
Ads & Tracking:35
Poor
Data Retention:65
Mixed
User Control:65
Mixed

Latest Policy Findings: 2026-06-10

YouTube gives users good controls, but watch history and recommendations still sit inside one of the web's largest ad systems.

Strongest: Data Retention
65/100

YouTube is strongest where users can manage histories, recommendations, kids settings, and account cleanup through mature Google controls.

Weakest: Ads & Tracking
35/100

Its weakest area is ads and tracking, because viewing behavior, searches, subscriptions, and devices still feed broad profiling and recommendations.

Recommended Action:

Score Breakdown:

AI Training

55

Weak

55

Weak

Watch, search, interaction, upload, and comment activity can improve and personalize Google services.

-25Source [1]

YouTube operates inside Google's wider cross-service personalization ecosystem rather than as an isolated media app.

-20Source [2]

YouTube history and recommendation controls are available through Google Account settings.

+20Source [3]

Google provides export and deletion tools for account activity.

+20Source [4]

Users can pause or delete some activity rather than leaving every signal permanently active.

+15Source [5]

Data Sharing

45

Weak

45

Weak

Creators, advertisers, comments, public channels, legal requests, and Google integrations can still expose activity.

-30Source [6]

Cross-service use inside Google means video activity can affect more than just the YouTube app.

-25Source [7]

Google documents privacy rights, export, and deletion paths.

+15Source [8]

Google says it does not share information that personally identifies users with advertisers unless the user asks it to.

+15Source [9]

Users can manage some account, history, and privacy settings before broadening exposure further.

+15Source [10]

Ads & Tracking

35

Poor

35

Poor

YouTube uses watch, search, engagement, device, cookie, and ad signals.

-35Source [11]

Those signals can support personalized ads and recommendations across Google services.

-30Source [12]

Users can pause or delete watch and search history.

+15Source [13]

Users can manage ad personalization and account-level activity settings.

+10Source [14]

Auto-delete and settings management can reduce the ongoing tracking footprint somewhat.

+10Source [15]

Data Retention

65

Mixed

65

Mixed

Public uploads, comments, legal needs, and safety systems can limit deletion effects.

-20Source [16]

Some account and service data may remain for security, fraud, and operational purposes.

-15Source [17]

Google provides auto-delete and activity deletion controls.

+25Source [18]

Users can export account activity and manage some history directly.

+20Source [19]

Users can control some of the settings that determine how long activity remains useful to the platform.

+20Source [20]

User Control

65

Mixed

65

Mixed

Privacy differs between viewers, creators, children, and organization-managed accounts.

-20Source [21]

Important controls are spread across multiple Google account and YouTube settings surfaces.

-15Source [22]

Users can manage history, recommendations, privacy, ads, uploads, and account settings.

+25Source [23]

Google provides export, deletion, and auto-delete tools across services.

+20Source [24]

Users can adjust settings before making uploads or profile data more public.

+20Source [25]

Source & Evidence Links:

Sources:

Policies Privacy Page

Open: policies.google.com

Evidence:

1. Watch Search

Watch, search, interaction, upload, and comment activity can improve and personalize Google services.

Open: policies.google.com

2. YouTube Operates

YouTube operates inside Google's wider cross-service personalization ecosystem rather than as an isolated media app.

Open: policies.google.com

3. AI Use

YouTube history and recommendation controls are available through Google Account settings.

Open: policies.google.com

4. Retention

Google provides export and deletion tools for account activity.

Open: policies.google.com

5. Retention

Users can pause or delete some activity rather than leaving every signal permanently active.

Open: policies.google.com

Company Details:

Founded

Sep 1998

Founder

Larry Page and Sergey Brin

Parent Company

Google

Lifecycle

Active

Category

Consumer Platforms & Social

CEO

Sundar Pichai

Security Team

Security Team

Date Added

06-10-2026

Alternatives:

Waze logo

Waze

Maps

50

Weak

Threads logo

Threads

Social Network

45

Weak

Google Maps logo

Google Maps

Maps

50

Weak

Fire TV logo

Fire TV

Video

50

Weak

Bing logo

Bing

Search

60

Mixed

Prime Video logo

Prime Video

Video

50

Weak