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Power BI

Analytics & TrackingLast updated: 2026-06-10

Power BI is a Microsoft product, reviewed for business intelligence datasets, dashboards, sharing, exports, and admin controls, sharing, tracking, retention, and controls.

ScoreLatest FindingScore BreakdownSource & EvidenceCompanyAlternatives
ScoreLatest FindingScore BreakdownSource & EvidenceCompanyAlternatives

75

Good

Good
Good
Weak
Mixed
Good

Overall Score

75

Good

AI Training:85
Good
Data Sharing:75
Good
Ads & Tracking:45
Weak
Data Retention:70
Mixed
User Control:85
Good

Overall Score

75

Good

AI Training:85
Good
Data Sharing:75
Good
Ads & Tracking:45
Weak
Data Retention:70
Mixed
User Control:85
Good

Latest Policy Findings: 2026-06-10

Power BI pairs heavy tracking with clearer limits on model training.

Strongest: AI Training
85/100

Power BI is strongest where it sets guardrails around AI training, with clearer training limits.

Weakest: Ads & Tracking
45/100

Power BI is weakest on ads and tracking because cookie-based tracking remains part of the product or marketing site.

Recommended Action:

Score Breakdown:

AI Training

85

Good

85

Good

Microsoft says Microsoft 365 Copilot prompts, responses, and Microsoft Graph data are not used to train foundation LLMs.

+40Source [1]

Optional feedback may be used to improve Microsoft 365 Copilot, though Microsoft says it is not used to train foundation LLMs.

-10Source [2]

Data Sharing

75

Good

75

Good

Microsoft says Copilot keeps data within Microsoft 365 service boundaries and applies existing organization controls.

+25Source [3]

Microsoft 365 Copilot can access emails, documents, chats, meetings, contacts, and Graph connector data the user is permitted to view.

-20Source [4]

Ads & Tracking

45

Weak

45

Weak

Microsoft processes account, device, diagnostic, usage, cookie, and product interaction data.

-55Source [5]

Users or admins can manage diagnostics, sharing, access, privacy dashboard data, and tenant settings.

+45Source [6]

Data Retention

70

Mixed

70

Mixed

Retention depends on account type, tenant policy, legal holds, backups, diagnostics, and service logs.

-30Source [7]

Microsoft supports deletion, privacy dashboard controls, retention policies, and compliance settings depending on product.

+70Source [8]

User Control

85

Good

85

Good

Users or admins can manage access, sharing, diagnostics, retention, exports, and privacy settings.

+85Source [9]

Work/school accounts often depend on organization administrators.

-15Source [10]

Source & Evidence Links:

Sources:

Privacy Privacy Page

Open: privacy.microsoft.com

Latest Finding

Open: learn.microsoft.com

Evidence:

1. AI Use

Microsoft says Microsoft 365 Copilot prompts, responses, and Microsoft Graph data are not used to train foundation LLMs.

Open: learn.microsoft.com

2. AI Use

Optional feedback may be used to improve Microsoft 365 Copilot, though Microsoft says it is not used to train foundation LLMs.

Open: learn.microsoft.com

Company Details:

Founded

Apr 1975

Founder

Bill Gates and Paul Allen

Parent Company

Microsoft

Lifecycle

Active

Category

Analytics & Tracking

CEO

Satya Nadella

Security Team

Security Team

Date Added

06-10-2026

Alternatives:

Adobe Analytics logo

Adobe Analytics

Analytics

60

Mixed

Amplitude logo

Amplitude

Analytics

60

Mixed

Mixpanel logo

Mixpanel

Analytics

60

Mixed

Matomo logo

Matomo

Analytics

65

Mixed

Google Analytics logo

Google Analytics

Analytics

60

Mixed

Hotjar logo

Hotjar

Analytics

65

Mixed