Amplitude is a product analytics platform, reviewed for event and profile data, sharing, tracking, retention, and customer controls.
60
Mixed
60
Mixed
Amplitude gives teams strong controls, but identity resolution and event tracking still make it a high-surveillance analytics tool.
Amplitude is strongest where admins can manage data rights, retention, exports, and access controls through one mature analytics surface.
Its weakest area is the product's core tracking model, where user journeys, events, and stitched identities can build very detailed profiles.
60
Mixed
The reviewed notice does not provide a clear no-AI-training promise for all behavioral event data.
Amplitude uses collected information to improve and create new products and features.
Amplitude publishes privacy notice coverage for personal data and product analytics services.
65
Mixed
40
Weak
70
Mixed
80
Good
Amplitude Privacy Page
Open: amplitude.com1. AI Use
The reviewed notice does not provide a clear no-AI-training promise for all behavioral event data.
2. Amplitude Uses
Amplitude uses collected information to improve and create new products and features.
3. Tracking
Amplitude publishes privacy notice coverage for personal data and product analytics services.
4. Amplitude Distinguishes
Amplitude distinguishes customer end-user data submitted by customers to the product from some of Amplitude's own website and marketing data.
5. Customers Still
Customers still decide what events, identifiers, and properties they instrument.
Founded
Unknown
Founder
Unknown
Parent Company
Amplitude
Lifecycle
Active
Category
Analytics & Tracking
CEO
Unknown
Security Team
In house
Date Added
05-18-2026
Once you delete a chat, you cannot recover it. Deleting a chat removes it both from your visible chat history and the system after the retention window.
Amplitude distinguishes customer end-user data submitted by customers to the product from some of Amplitude's own website and marketing data.
Customers still decide what events, identifiers, and properties they instrument.
65
Mixed
Event and profile data can still flow through integrations, service providers, customer users, advertisers, and legal recipients.
Marketing and advertising partners add extra data-sharing paths outside core product analytics.
Amplitude documents privacy rights, processing purposes, and sharing categories.
Customer end-user data is treated separately from many of Amplitude's direct website and marketing interactions.
Customers can control what integrations and exported event flows are enabled.
Some payment and login integrations are clearly named rather than hidden.
40
Weak
Amplitude is designed to collect product usage, event, and profile analytics.
Amplitude uses cookies, web beacons, targeted-advertising cookies, and product interaction tracking.
Customers can govern what events and identifiers they send into Amplitude.
Account and product settings can limit some stored behavioral detail.
The privacy notice at least distinguishes targeted-advertising cookie use from other collection purposes.
70
Mixed
Retention still depends on customer configuration, contracts, exports, backups, and legal obligations.
Analytics exports and partner tools can preserve copies outside the main Amplitude workspace lifecycle.
Privacy rights and deletion request paths are documented.
Customers can manage retention and deletion workflows through the product and privacy processes.
Customer-controlled instrumentation means teams can reduce what ends up retained in the first place.
Amplitude says it will not use collected data for materially different purposes without notice and opportunity to opt out.
80
Good
Admins can manage access, projects, event data, integrations, and deletion workflows.
Customers control instrumentation and can avoid sending especially sensitive data.
Privacy rights are documented with request paths for several data-use contexts.
Integration and export choices are customer-governed instead of universally forced.
End-user privacy still depends on the customer's instrumentation and consent practices.
Targeted-advertising and website tracking controls are weaker than project-admin controls inside the product.
