Claude offers solid end-user controls through privacy settings, Incognito chats, exports, and account deletion paths.
Claude is Anthropic's consumer AI assistant, reviewed here for model improvement controls, data sharing, tracking, retention, and user controls.
75
Good
75
Good
Claude gives users real chat controls, but feedback loops and site tracking still matter.
Claude offers solid end-user controls through privacy settings, Incognito chats, exports, and account deletion paths.
Anthropic's website and product still rely on cookies and analytics, and feedback can route chats into improvement workflows.
80
Good
Consumer model training is controlled by a user privacy setting.
Turning off model improvement stops future use of new chats and coding sessions for model training.
Incognito chats are excluded from model improvement.
75
Good
65
Mixed
75
Good
90
Excellent
Anthropic Privacy Page
Open: anthropic.comPrivacy Privacy Page
Open: privacy.claude.comPrivacy Privacy Page
Open: privacy.claude.comLegal Cookies
Open: anthropic.comArticles 9450526 How Can I Export My Claude Data
Open: support.claude.comArticles 9028421 How Can I Delete My Claude Account
Open: support.claude.comPrivacy Privacy Page
Open: privacy.claude.comPrivacy Privacy Page
Open: privacy.claude.com1. AI Use
Consumer model training is controlled by a user privacy setting.
2. AI Use
Turning off model improvement stops future use of new chats and coding sessions for model training.
3. AI Use
Incognito chats are excluded from model improvement.
4. AI Use
Safety-flagged conversations and feedback can still be used for safety/model improvement purposes.
Founded
Unknown
Founder
Unknown
Parent Company
Claude
Lifecycle
Active
Category
AI Assistants & Models
CEO
Unknown
Security Team
In house
Date Added
04-21-2026
Once you delete a chat, you cannot recover it. Deleting a chat removes it both from your visible chat history and the system after the retention window.
Safety-flagged conversations and feedback can still be used for safety/model improvement purposes.
75
Good
Anthropic says it does not sell personal data as defined by applicable law.
Targeted advertising sharing controls are available through Privacy Choices or global privacy controls.
Sharing categories include affiliates, legal/safety cases, corporate transactions, and user-directed disclosures.
Service-provider and business-partner sharing is disclosed for operational and research purposes.
65
Mixed
Marketing cookies are used to promote Anthropic products and measure marketing.
Browser Do Not Track signals are not honored.
Privacy Choices and global privacy controls are supported for advertising-related sharing/use.
Analytics cookies are used to understand and improve service usage.
75
Good
Deleted conversations are removed from history immediately and backend-deleted within 30 days.
Incognito chats are excluded from model improvement.
Model-improvement data may be retained in de-identified form for up to 5 years.
Legal, policy, safety, and already-started training exceptions limit deletion/control.
90
Excellent
Model-improvement settings are self-serve in Privacy settings.
Export is available for active Free, Pro, and Max accounts on web or desktop.
Users can delete conversations and delete the account.
Mobile export is not supported, and some deletion cases require support.
85
Good
80
Good