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Shopify

Ecommerce & PaymentsLast updated: 2026-06-10

Shopify is a commerce platform, reviewed for Shopify Magic, merchant and customer data, sharing, retention, tracking, and account controls.

ScoreLatest FindingScore BreakdownSource & EvidenceCompanyAlternatives
ScoreLatest FindingScore BreakdownSource & EvidenceCompanyAlternatives

65

Mixed

Good
Mixed
Weak
Mixed
Good

Overall Score

65

Mixed

AI Training:75
Good
Data Sharing:60
Mixed
Ads & Tracking:50
Weak
Data Retention:65
Mixed
User Control:80
Good

Overall Score

65

Mixed

AI Training:75
Good
Data Sharing:60
Mixed
Ads & Tracking:50
Weak
Data Retention:65
Mixed
User Control:80
Good

Latest Policy Findings: 2026-06-10

Shopify gives merchants strong operational controls, but store tracking, apps, and customer-data sprawl remain the hard part.

Strongest: User Control
80/100

Shopify is strongest where merchants can manage exports, app permissions, store operations, and customer-data workflows from one admin surface.

Weakest: Ads & Tracking
50/100

The weakest area is still tracking and data spread across storefront analytics, marketing tools, apps, and long-lived customer records.

Recommended Action:

Score Breakdown:

AI Training

75

Good

75

Good

Shopify says merchant store-level data is not used to power Shopify Magic for other merchants.

+30Source [1]

Merchants can choose whether to use Shopify Magic features instead of having them forced across every workflow.

+20Source [2]

Shopify's privacy materials distinguish some processor or service-provider contexts from Shopify-controlled processing.

+15Source [3]

Shopify provides privacy-portal rights and role-specific notices for different user types.

+10Source [4]

Shopify Magic can still use a merchant's own store-level data to provide results to that merchant.

-15Source [5]

Shopify says it uses machine learning to improve services, which keeps AI-related internal processing in scope.

-10Source [6]

Data Sharing

60

Mixed

60

Mixed

Shopify still shares data with service providers, merchants, partners, payment providers, advertisers, and legal recipients.

-20Source [7]

Store apps, themes, and merchant-controlled data flows can expose buyer and merchant data beyond Shopify's native surface.

-20Source [8]

Shopify provides privacy rights and processor or controller guidance for merchants, consumers, partners, and visitors.

+20Source [9]

Shopify says it will refuse third-party requests for personal data unless it has permission or is legally required.

+15Source [10]

Store owners control many app, theme, and partner connections rather than having every external path turned on by default.

+15Source [11]

Shopify's privacy portal and supplemental notices give each role a clear route for understanding data handling.

+10Source [12]

Ads & Tracking

50

Weak

50

Weak

Shopify uses cookies, tracking, analytics, and advertising vendors across sites and services.

-30Source [13]

The privacy policy says Shopify does not respond to Do Not Track signals in any particular way.

-20Source [14]

Shopify says it does not sell personal data under U.S. privacy-law definitions.

+20Source [15]

Shopify provides role-based privacy notices and cookie disclosures for merchants, buyers, and visitors.

+15Source [16]

Store owners can configure some of the consent and collection experience on their own storefronts.

+15Source [17]

Data Retention

65

Mixed

65

Mixed

Closed merchant store information may be retained for two years before deletion begins.

-20Source [18]

Retention still varies by role, legal need, account type, and merchant-controlled data flows.

-15Source [19]

Shopify documents privacy-portal rights and deletion request paths.

+20Source [20]

The privacy policy says Shopify retains personal data only as long as necessary for the purposes collected.

+20Source [21]

Shopify provides different supplemental privacy policies for merchants, consumers, and partners, which makes lifecycle expectations more reviewable.

+25Source [22]

User Control

80

Good

80

Good

Merchants can manage apps, customer data, store settings, exports, and privacy requests.

+25Source [23]

Shopify says users should be able to access and control personal data no matter where they live.

+20Source [24]

Merchants control whether to connect many apps, themes, and partner services.

+15Source [25]

Shopify provides privacy-portal and support paths for privacy requests instead of relying only on informal contact.

+20Source [26]

Buyers often need to contact the merchant that controls the store transaction data.

-10Source [27]

Practical control is split across Shopify, the merchant, store apps, and connected providers.

-10Source [28]

Source & Evidence Links:

Sources:

Legal Privacy Policy

Open: shopify.com

Productivity Tools Shopify Magic

Open: help.shopify.com

Evidence:

1. Shopify Merchant

Shopify says merchant store-level data is not used to power Shopify Magic for other merchants.

Open: help.shopify.com

2. Merchants Can

Merchants can choose whether to use Shopify Magic features instead of having them forced across every workflow.

Open: help.shopify.com

3. Controls

Shopify's privacy materials distinguish some processor or service-provider contexts from Shopify-controlled processing.

Open: shopify.com

4. No Sale

Shopify provides privacy-portal rights and role-specific notices for different user types.

Open: shopify.com

5. Shopify Magic

Shopify Magic can still use a merchant's own store-level data to provide results to that merchant.

Open: help.shopify.com

6. AI Use

Shopify says it uses machine learning to improve services, which keeps AI-related internal processing in scope.

Open: shopify.com

Company Details:

Founded

Jan 2006

Founder

Tobias Lutke, Daniel Weinand, and Scott Lake

Parent Company

Shopify

Lifecycle

Active

Category

Ecommerce & Payments

CEO

Tobias Lutke

Security Team

In house

Date Added

06-10-2026

Alternatives:

Amazon Shopping logo

Amazon Shopping

Commerce

50

Weak

BigCommerce

Commerce

60

Mixed

WooCommerce logo

WooCommerce

Commerce

70

Mixed

PayPal logo

PayPal

Payments

60

Mixed

Stripe logo

Stripe

Payments

65

Mixed

Claude Desktop

AI Assistant

65

Mixed