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All ToolsBigCommerce

BigCommerce

Ecommerce & PaymentsLast updated: 2026-06-10

BigCommerce is a commerce platform, reviewed for merchant/store data, targeted advertising, sharing, retention, tracking, and controls.

ScoreLatest FindingScore BreakdownSource & EvidenceCompanyAlternatives
ScoreLatest FindingScore BreakdownSource & EvidenceCompanyAlternatives

60

Mixed

Mixed
Mixed
Weak
Mixed
Good

Overall Score

60

Mixed

AI Training:60
Mixed
Data Sharing:60
Mixed
Ads & Tracking:50
Weak
Data Retention:65
Mixed
User Control:75
Good

Overall Score

60

Mixed

AI Training:60
Mixed
Data Sharing:60
Mixed
Ads & Tracking:50
Weak
Data Retention:65
Mixed
User Control:75
Good

Latest Policy Findings: 2026-06-10

BigCommerce combines broad tracking with unusually strong privacy controls.

Strongest: User Control
75/100

BigCommerce gives users more direct privacy control than its other categories, especially around account settings, deletion, and privacy requests.

Weakest: Ads & Tracking
50/100

BigCommerce is weakest on ads and tracking because cookie-based tracking remains part of the product or marketing site and ad personalization or marketing measurement still shows up.

Recommended Action:

Score Breakdown:

AI Training

60

Mixed

60

Mixed

The reviewed policy does not provide a simple no-AI-training promise for all store and usage data.

-40Source [1]

BigCommerce documents merchant, account, store, browser, device, usage, and transaction data categories.

+60Source [2]

Data Sharing

60

Mixed

60

Mixed

Authorized service providers, partners, third-party interactions, and merchant-controlled shopper data create broad flows.

-40Source [3]

BigCommerce says it does not sell or share personal data as defined by California law.

+60Source [4]

Ads & Tracking

50

Weak

50

Weak

BigCommerce uses cookies and targeted advertising as part of advertising efforts.

-50Source [5]

Merchants and partners can update and control many personal-data types in their accounts.

+50Source [6]

Data Retention

65

Mixed

65

Mixed

Retention varies by store, account, legal, fraud, and merchant/customer context.

-35Source [7]

Privacy choices and rights are documented for merchants, partners, visitors, and shoppers.

+65Source [8]

User Control

75

Good

75

Good

Merchants can manage store settings, apps, customer data, and privacy requests.

+75Source [9]

Shopper privacy depends on the BigCommerce merchant's store configuration and notices.

-25Source [10]

Source & Evidence Links:

Sources:

Bigcommerce Privacy Page

Open: bigcommerce.com

Legal Privacy Policy

Open: shopify.com

Evidence:

1. AI Use

The reviewed policy does not provide a simple no-AI-training promise for all store and usage data.

Open: bigcommerce.com

2. Devices

BigCommerce documents merchant, account, store, browser, device, usage, and transaction data categories.

Open: bigcommerce.com

Company Details:

Founded

Jan 2009

Founder

Eddie Machaalani and Mitchell Harper

Parent Company

BigCommerce

Lifecycle

Active

Category

Ecommerce & Payments

CEO

Brent Bellm

Security Team

In house

Date Added

06-10-2026

Alternatives:

Stripe logo

Stripe

Payments

65

Mixed

Amazon Shopping logo

Amazon Shopping

Commerce

50

Weak

PayPal logo

PayPal

Payments

60

Mixed

WooCommerce logo

WooCommerce

Commerce

70

Mixed

Shopify logo

Shopify

Commerce

65

Mixed

Facebook Marketplace

Commerce

45

Weak