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Webflow

Design & Creative ToolsLast updated: 2026-06-10

Webflow is a website builder and hosting platform, reviewed for privacy policy coverage, AI-adjacent data use, sharing, tracking, retention, and site/account controls.

ScoreLatest FindingScore BreakdownSource & EvidenceCompanyAlternatives
ScoreLatest FindingScore BreakdownSource & EvidenceCompanyAlternatives

65

Mixed

Mixed
Mixed
Weak
Mixed
Good

Overall Score

65

Mixed

AI Training:65
Mixed
Data Sharing:60
Mixed
Ads & Tracking:50
Weak
Data Retention:65
Mixed
User Control:75
Good

Overall Score

65

Mixed

AI Training:65
Mixed
Data Sharing:60
Mixed
Ads & Tracking:50
Weak
Data Retention:65
Mixed
User Control:75
Good

Latest Policy Findings: 2026-06-10

Webflow gives teams solid workspace control, but form data, site cookies, and integrations still decide most of the privacy risk.

Strongest: User Control
75/100

Webflow is strongest where workspace owners can manage members, exports, site access, and customer-data workflows across hosted projects.

Weakest: Ads & Tracking
50/100

Its weakest area is the tracking layer around cookies, analytics, embeds, and form integrations that extend beyond Webflow itself.

Recommended Action:

Score Breakdown:

AI Training

65

Mixed

65

Mixed

There is no clear product-wide public promise that customer site or account data is excluded from all AI-model training uses.

-20Source [1]

Webflow's policy allows de-identified platform data to be used for business purposes, which leaves room for broad internal improvement uses.

-15Source [2]

Webflow publishes a global privacy policy and supporting legal materials instead of leaving platform data handling undocumented.

+25Source [3]

Webflow distinguishes ordinary platform data from de-identified data that can be used for broader business purposes.

+20Source [4]

Site owners retain meaningful control over what website content and integrations they put into Webflow.

+20Source [5]

Data Sharing

60

Mixed

60

Mixed

Third-party apps, embeds, hosted sites, forms, and app credentials can create additional data flows beyond Webflow itself.

-20Source [6]

Webflow may disclose data for legal demands, business transfers, and affiliate or third-party operational purposes.

-20Source [7]

Webflow openly lists service providers such as payment processors and hosting partners involved in operating the platform.

+25Source [8]

The privacy policy is clear that third-party apps and services have their own policies and that users choose when to authorize them.

+20Source [9]

Webflow distinguishes the platform's disclosures from customer-controlled website behavior and connected app behavior.

+15Source [10]

Ads & Tracking

50

Weak

50

Weak

Webflow combines personal information with third-party analytics, including session replay, to build broader customer profiles.

-30Source [11]

Webflow sites, websites, and marketing surfaces still use cookies and traffic monitoring outside any customer-site privacy notice.

-20Source [12]

Webflow is direct about using analytics and session replay technologies rather than hiding them behind vague wording.

+20Source [13]

The policy distinguishes de-identified data from personal information, which is clearer than many generic marketing policies.

+15Source [14]

Users still have some account and communication preference controls around how Webflow contacts them.

+15Source [15]

Data Retention

65

Mixed

65

Mixed

The policy does not provide one simple deletion timetable for platform, site, and account data.

-20Source [16]

Messages, uploaded website content, and public community posts may still be retained or remain visible depending on context.

-15Source [17]

Webflow documents privacy-rights paths and removal requests for some public community content.

+20Source [18]

Site owners and workspace collaborators can remove or change content through normal product controls.

+15Source [19]

Webflow describes what kinds of content and messages may be retained, which is more transparent than offering no retention explanation at all.

+15Source [20]

Financial data is mostly handled through processors rather than being fully stored by Webflow itself.

+15Source [21]

User Control

75

Good

75

Good

Workspace owners can manage sites, collaborators, forms, and integrations.

+20Source [22]

Users can choose whether to authorize third-party apps and what content those apps can access.

+20Source [23]

The platform provides privacy-rights paths and content-removal requests for some public-facing surfaces.

+20Source [24]

Site owners decide much of the end-user data collection and notice behavior on Webflow-hosted sites.

+15Source [25]

End-user privacy still depends heavily on the site owner and on third-party apps that the customer connects.

-15Source [26]

Some security and privacy limitations are shifted back to the user through general disclaimers about third-party services and internet transmission.

-10Source [27]

Source & Evidence Links:

Sources:

Legal Privacy Policy

Open: webflow.com

Legal Privacy Policy

Open: shopify.com

Evidence:

1. AI Use

There is no clear product-wide public promise that customer site or account data is excluded from all AI-model training uses.

Open: webflow.com

2. Webflow Policy

Webflow's policy allows de-identified platform data to be used for business purposes, which leaves room for broad internal improvement uses.

Open: webflow.com

3. Vendors

Webflow publishes a global privacy policy and supporting legal materials instead of leaving platform data handling undocumented.

Open: webflow.com

4. Webflow Distinguishes

Webflow distinguishes ordinary platform data from de-identified data that can be used for broader business purposes.

Open: webflow.com

5. AI Use

Site owners retain meaningful control over what website content and integrations they put into Webflow.

Open: webflow.com

Company Details:

Founded

Jan 2012

Founder

Vlad Magdalin, Sergie Magdalin, and Bryant Chou

Parent Company

Webflow

Lifecycle

Active

Category

Design & Creative Tools

CEO

Linda Tong

Security Team

In house

Date Added

06-10-2026

Alternatives:

Illustrator logo

Illustrator

Design

65

Mixed

InDesign logo

InDesign

Design

65

Mixed

Sketch logo

Sketch

Design

70

Mixed

Canva logo

Canva

Design

60

Mixed

Miro logo

Miro

Collaboration Whiteboard

70

Mixed

Photoshop logo

Photoshop

Design

65

Mixed