Strongest: User Control
75/100
Wix gives users more direct privacy control than its other categories, especially around account settings, deletion, and privacy requests.
Wix is a website builder, reviewed for user/site data, tracking, sharing, retention, AI-adjacent use, and customer controls.
60
Mixed
60
Mixed
Wix combines broad tracking with unusually strong privacy controls.
Wix gives users more direct privacy control than its other categories, especially around account settings, deletion, and privacy requests.
Wix is weakest on ads and tracking because cookie-based tracking remains part of the product or marketing site and ad personalization or marketing measurement still shows up.
60
Mixed
The reviewed source does not give a simple product-wide no-AI-training commitment for all site/customer content.
Wix publishes privacy disclosures and user rights for platform data.
60
Mixed
Wix apps, payment tools, site embeds, service providers, and visitor data can create broad flows.
Wix documents privacy rights and data categories for users.
50
Weak
Wix collects internet activity, cookies, and advertising/marketing-related data.
Users can manage some privacy rights and preferences.
60
Mixed
Retention varies by service, legal need, account status, and customer/site configuration.
Users can exercise access, deletion, correction, and appeal rights where applicable.
75
Good
Site owners can manage forms, apps, roles, visitor notices, and privacy requests.
End-user privacy depends heavily on the Wix site owner's configuration.
Wix Privacy Page
Open: wix.comLegal Privacy Policy
Open: shopify.com1. AI Use
The reviewed source does not give a simple product-wide no-AI-training commitment for all site/customer content.
2. Sharing
Wix publishes privacy disclosures and user rights for platform data.
Founded
Jan 2006
Founder
Avishai Abrahami, Nadav Abrahami, and Giora Kaplan
Parent Company
Wix
Lifecycle
Active
Category
Design & Creative Tools
CEO
Avishai Abrahami
Security Team
In house
Date Added
06-10-2026
