ActiveCampaign is an email marketing and automation platform, reviewed for contact data, tracking, sharing, retention, AI-adjacent processing, and controls.
55
Weak
55
Weak
ActiveCampaign gives admins workable controls, but behavioral tracking and automation depth still make it a high-surveillance marketing.
ActiveCampaign is strongest where teams can manage consent, exports, contact deletion, and automation access from one account surface.
The weakest area is the tracking model itself: site visits, email behavior, and automations can build a dense profile around each contact.
55
Weak
The reviewed policy does not provide a clear product-wide no-AI-training promise for marketing and behavioral data.
ActiveCampaign is built to understand customer interactions and customize communications based on interests.
60
Mixed
35
Poor
60
Mixed
75
Good
Legal Privacy Policy
Open: activecampaign.com1. AI Use
The reviewed policy does not provide a clear product-wide no-AI-training promise for marketing and behavioral data.
2. AI Use
ActiveCampaign is built to understand customer interactions and customize communications based on interests.
3. AI Use
ActiveCampaign documents privacy rights and platform data handling for clients and prospective clients.
4. AI Use
Google-linked data is said to be processed under Google's limited-use requirements when customers connect those features.
5. AI Use
Customers still choose what campaign, site, and integration data they send into the platform.
Founded
Unknown
Founder
Unknown
Parent Company
ActiveCampaign
Lifecycle
Active
Category
Marketing & Email
CEO
Unknown
Security Team
In house
Date Added
05-18-2026
Once you delete a chat, you cannot recover it. Deleting a chat removes it both from your visible chat history and the system after the retention window.
ActiveCampaign documents privacy rights and platform data handling for clients and prospective clients.
Google-linked data is said to be processed under Google's limited-use requirements when customers connect those features.
Customers still choose what campaign, site, and integration data they send into the platform.
60
Mixed
Marketing data may still be shared with affiliates, vendors, service providers, analytics partners, and legal recipients.
Site tracking, chatbot use, and third-party integrations can widen the disclosure surface beyond email sends alone.
ActiveCampaign documents disclosure, transfer, retention, and jurisdiction-specific privacy rights.
Customers choose whether to connect outside email, ecommerce, or other integration partners.
Google-connected data transfer is described as limited to user-facing features, legal compliance, or corporate events.
35
Poor
The platform is designed to measure customer interactions with messages and content for marketing automation.
ActiveCampaign uses cookies, web beacons, session replay, Google Analytics, and interest-based advertising technologies.
Customers can manage contact lists, opt-outs, and marketing preferences.
The policy includes links to cookie controls and interest-based advertising opt-out programs.
ActiveCampaign describes cookies, web beacons, and session replay instead of hiding the mechanics.
60
Mixed
Marketing contact retention still depends on customer configuration, compliance, and suppression requirements.
Integrations, synced inbox data, and legal obligations can preserve records longer than a user expects.
ActiveCampaign includes a dedicated retaining-your-information section.
Connected Google data can be deleted through the account or by contacting privacy@activecampaign.com.
Customers can manage contacts, suppression, and deletion workflows within their own account setup.
75
Good
Customers can manage contacts, automations, suppression lists, exports, and deletion workflows.
The policy points users to cookie controls and external ad-choice programs.
Google-connected data can be disconnected and deleted through the account or by contacting privacy support.
Recipient opt-outs and preference handling are built into the platform model.
Recipient privacy still depends heavily on how the customer configures consent, tracking, and automation.
Some privacy outcomes still rely on support or account-owner action rather than self-serve end-user controls.
