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Constant Contact

Marketing & EmailLast updated: 2026-06-10

Constant Contact is an email and digital marketing platform, reviewed for customer contact data, AI features, tracking, sharing, retention, and controls.

ScoreLatest FindingScore BreakdownSource & EvidenceCompanyAlternatives
ScoreLatest FindingScore BreakdownSource & EvidenceCompanyAlternatives

60

Mixed

Mixed
Mixed
Weak
Mixed
Mixed

Overall Score

60

Mixed

AI Training:65
Mixed
Data Sharing:60
Mixed
Ads & Tracking:45
Weak
Data Retention:65
Mixed
User Control:70
Mixed

Overall Score

60

Mixed

AI Training:65
Mixed
Data Sharing:60
Mixed
Ads & Tracking:45
Weak
Data Retention:65
Mixed
User Control:70
Mixed

Latest Policy Findings: 2026-06-10

Constant Contact combines broad tracking with unusually strong privacy controls.

Strongest: User Control
70/100

Constant Contact gives users more direct privacy control than its other categories, especially around account settings, deletion, and privacy requests.

Weakest: Ads & Tracking
45/100

Constant Contact is weakest on ads and tracking because tracking, analytics, and ad-related signals still follow how people use the service.

Recommended Action:

Score Breakdown:

AI Training

65

Mixed

65

Mixed

The privacy notice says AI-powered features may use personal information to provide advice, predictions, and recommendations.

-35Source [1]

Constant Contact says Google Workspace API personal information is not used to develop, improve, or train generalized AI or ML models.

+65Source [2]

Data Sharing

60

Mixed

60

Mixed

Personal information may be disclosed to corporate family, partners, vendors, authorized users, and legal recipients.

-40Source [3]

Customer Data belongs to and is controlled by Constant Contact customers, with Constant Contact acting as processor/service provider in that context.

+60Source [4]

Ads & Tracking

45

Weak

45

Weak

Emails include web beacons that record opens, clicks, email address, IP address, date, and time.

-55Source [5]

Contacts can use unsubscribe and update-profile links in emails.

+45Source [6]

Data Retention

65

Mixed

65

Mixed

Retention depends on customer instructions, service use, legal duties, and business purposes.

-35Source [7]

The notice was updated to include retention information and privacy rights.

+65Source [8]

User Control

70

Mixed

70

Mixed

Contact privacy depends on the customer's consent, list hygiene, and campaign configuration.

-30Source [9]

Customers can manage contact data, account settings, email notices, and privacy rights workflows.

+70Source [10]

Source & Evidence Links:

Sources:

Legal Privacy Policy

Open: constantcontact.com

Legal Privacy Page

Open: legal.hubspot.com

Evidence:

1. AI Use

The privacy notice says AI-powered features may use personal information to provide advice, predictions, and recommendations.

Open: constantcontact.com

2. AI Use

Constant Contact says Google Workspace API personal information is not used to develop, improve, or train generalized AI or ML models.

Open: constantcontact.com

Company Details:

Founded

Jan 1995

Founder

Randy Parker

Parent Company

Constant Contact

Lifecycle

Active

Category

Marketing & Email

CEO

Unknown

Security Team

In house

Date Added

06-10-2026

Alternatives:

Marketo Engage logo

Marketo Engage

Email Marketing

60

Mixed

Klaviyo logo

Klaviyo

Email Marketing

60

Mixed

ActiveCampaign logo

ActiveCampaign

Email Marketing

60

Mixed

Typeform logo

Typeform

Forms

65

Mixed

Mailchimp logo

Mailchimp

Email Marketing

60

Mixed

Microsoft Teams logo

Microsoft Teams

Team Communication

75

Good