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Typeform

Marketing & EmailLast updated: 2026-06-10

Typeform is a form and survey platform, reviewed for respondent data handling, sharing, retention, and customer controls.

ScoreLatest FindingScore BreakdownSource & EvidenceCompanyAlternatives
ScoreLatest FindingScore BreakdownSource & EvidenceCompanyAlternatives

65

Mixed

Mixed
Mixed
Weak
Mixed
Good

Overall Score

65

Mixed

AI Training:65
Mixed
Data Sharing:60
Mixed
Ads & Tracking:55
Weak
Data Retention:65
Mixed
User Control:75
Good

Overall Score

65

Mixed

AI Training:65
Mixed
Data Sharing:60
Mixed
Ads & Tracking:55
Weak
Data Retention:65
Mixed
User Control:75
Good

Latest Policy Findings: 2026-06-10

Typeform combines broad tracking with unusually strong privacy controls.

Strongest: User Control
75/100

Typeform gives users more direct privacy control than its other categories, especially around data export, account deletion, and clear admin controls.

Weakest: Ads & Tracking
55/100

Typeform is weakest on ads and tracking because cookie-based tracking remains part of the product or marketing site and behavioral signals can still travel through analytics or partner tools.

Recommended Action:

Score Breakdown:

AI Training

65

Mixed

65

Mixed

The reviewed source does not provide a simple product-wide no-AI-training commitment for all submitted form data.

-20Source [1]

Forms can collect highly sensitive responses that become risky if customers overuse integrations or broad workflows.

-15Source [2]

Typeform publishes data-handling, security, and subprocessor documentation for its form platform.

+25Source [3]

Workspace owners can decide what kinds of forms and responses are collected in the first place.

+20Source [4]

Enterprise and hosting or compliance options can reduce some jurisdictional and operational risk.

+20Source [5]

Data Sharing

60

Mixed

60

Mixed

Form responses can still flow to integrations, service providers, and customer-configured destinations.

-40Source [6]

Typeform lists third-party services and says providers must meet privacy and security standards.

+25Source [7]

Workspace owners can decide which integrations and export destinations to enable.

+20Source [8]

Enterprise and custom-hosting or security options can narrow some compliance and transfer risk.

+15Source [9]

Ads & Tracking

55

Weak

55

Weak

Form analytics, cookies, and embedded services can collect respondent interaction data.

-25Source [10]

Embedded forms and marketing-style response flows can widen the tracking surface beyond a simple hosted form.

-20Source [11]

Enterprise and security options can reduce some tracking and compliance risk for deployments that need more control.

+20Source [12]

Workspace owners control whether to add extra connected services that widen the data surface.

+20Source [13]

The data-handling materials are explicit enough to help customers minimize tracking-sensitive setups.

+15Source [14]

Data Retention

65

Mixed

65

Mixed

Respondent privacy still depends on the form owner's retention and deletion practices.

-35Source [15]

Customers can export, delete, and manage form or response data according to their needs.

+25Source [16]

Workspace design determines how much response data is retained and where it goes.

+20Source [17]

Enterprise or custom options can improve the governance posture for sensitive-response workflows.

+20Source [18]

User Control

75

Good

75

Good

Workspace owners can manage forms, responses, integrations, and deletion or export workflows.

+30Source [19]

Customers can decide what data is requested and where it is sent.

+25Source [20]

Enterprise and compliance-oriented options improve control for more sensitive use cases.

+20Source [21]

Respondents usually need the form owner to modify or delete submitted response data.

-25Source [22]

Source & Evidence Links:

Sources:

Latest Finding

Open: admin.typeform.com

Articles 360029581691 What Happens To My Data

Open: help.typeform.com

Evidence:

1. AI Use

The reviewed source does not provide a simple product-wide no-AI-training commitment for all submitted form data.

Open: help.typeform.com

2. Forms Can

Forms can collect highly sensitive responses that become risky if customers overuse integrations or broad workflows.

Open: help.typeform.com

3. Vendors

Typeform publishes data-handling, security, and subprocessor documentation for its form platform.

Open: help.typeform.com

4. Workspace Owners

Workspace owners can decide what kinds of forms and responses are collected in the first place.

Open: help.typeform.com

5. Enterprise Hosting

Enterprise and hosting or compliance options can reduce some jurisdictional and operational risk.

Open: help.typeform.com

Company Details:

Founded

Jan 2012

Founder

Robert Munoz and David Okuniev

Parent Company

Typeform

Lifecycle

Active

Category

Marketing & Email

CEO

Unknown

Security Team

In house

Date Added

06-10-2026

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60

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60

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60

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60

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Developer Tools

60

Mixed