Plausible is a privacy-focused analytics platform, reviewed for minimal tracking, sharing, retention, and user controls.
95
Excellent
95
Excellent
Plausible stays much lighter than mainstream analytics tools, with privacy strengths that hold up even without a cookie-heavy stack.
Plausible is strongest where it avoids personal profiles, minimizes data collection, and keeps analytics closer to aggregate measurement.
Its weakest area is not aggressive tracking but the smaller control surface: admins still need to define retention, sharing, and access clearly.
95
Excellent
Plausible is designed around minimal website analytics data rather than user-generated content or broad AI-training datasets.
The data policy emphasizes privacy-friendly analytics rather than vendor-side reuse of identifiable visitor data.
Self-hosting and minimal collection reduce the chance that Plausible accumulates reusable personal data for model development.
95
Excellent
95
Excellent
90
Excellent
90
Excellent
Plausible Privacy Page
Open: plausible.ioLatest Finding
Open: plausible.io1. Tracking
Plausible is designed around minimal website analytics data rather than user-generated content or broad AI-training datasets.
2. Tracking
The data policy emphasizes privacy-friendly analytics rather than vendor-side reuse of identifiable visitor data.
3. AI Use
Self-hosting and minimal collection reduce the chance that Plausible accumulates reusable personal data for model development.
4. Site Owner
A site owner could still send personal data through custom event design if they misuse the product.
Founded
Unknown
Founder
Unknown
Parent Company
Plausible
Lifecycle
Active
Category
Analytics & Tracking
CEO
Unknown
Security Team
In house
Date Added
05-18-2026
Once you delete a chat, you cannot recover it. Deleting a chat removes it both from your visible chat history and the system after the retention window.
A site owner could still send personal data through custom event design if they misuse the product.
95
Excellent
Plausible's data model is intentionally minimal compared with conventional ad-tech analytics stacks.
The service is positioned around privacy-friendly measurement rather than broad partner sharing.
Self-hosting and lean cloud usage let customers keep tighter control over where analytics data goes.
Customer-defined events can still create unnecessary data-sharing risk if teams send personal data into the platform.
95
Excellent
Plausible is explicitly known for privacy-friendly analytics rather than behavioral advertising.
The product avoids the cross-site ad-tech posture that drags mainstream analytics platforms down.
Minimal collection and self-hosting options let customers keep tracking scope narrow.
The tool still measures visits and events, so a badly configured deployment can capture more than intended.
90
Excellent
Minimal analytics data reduces how much sensitive information can remain in storage over time.
Self-hosting gives customers direct control over lifecycle and storage decisions.
The privacy-focused model keeps retention simpler than tools built around user profiles and ad identifiers.
Retention can still be extended by customer infrastructure, backups, or unnecessary custom-event design.
90
Excellent
Privacy-friendly defaults mean users and operators start from a stronger posture without heavy tuning.
Self-hosting gives operators direct control over infrastructure, retention, and access.
The service encourages a lean analytics setup rather than a sprawling marketing stack.
Site owners can still weaken the posture by sending personal data or widening the event model unnecessarily.
