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Pipedrive logo

Pipedrive

CRM & Customer SupportLast updated: 2026-06-10

Pipedrive is a CRM platform, reviewed for customer-contact data, AI/service improvement, sharing, tracking, retention, and admin controls.

ScoreLatest FindingScore BreakdownSource & EvidenceCompanyAlternatives
ScoreLatest FindingScore BreakdownSource & EvidenceCompanyAlternatives

60

Mixed

Mixed
Mixed
Weak
Mixed
Mixed

Overall Score

60

Mixed

AI Training:60
Mixed
Data Sharing:60
Mixed
Ads & Tracking:45
Weak
Data Retention:60
Mixed
User Control:70
Mixed

Overall Score

60

Mixed

AI Training:60
Mixed
Data Sharing:60
Mixed
Ads & Tracking:45
Weak
Data Retention:60
Mixed
User Control:70
Mixed

Latest Policy Findings: 2026-06-10

Pipedrive is manageable from an admin side, but CRM syncing, AI helpers, and marketing tracking still create a wider privacy footprint.

Strongest: User Control
70/100

Pipedrive is strongest where account owners can control user roles, exports, integrations, and privacy-request handling without much friction.

Weakest: Ads & Tracking
45/100

Its weakest area is the tracking layer around cookies, sync tools, and product analytics tied to contact, pipeline, and activity data.

Recommended Action:

Score Breakdown:

AI Training

60

Mixed

60

Mixed

Pipedrive still uses service data to maintain, improve, and develop features, including automation and intelligence-oriented workflows.

-25Source [1]

CRM records can include customer identities, communications, and deal context that become highly sensitive once used in broader feature processing.

-15Source [2]

Pipedrive clearly distinguishes controller and processor roles instead of obscuring how business customer data is handled.

+20Source [3]

The service is a managed business CRM rather than a consumer AI product built around public data collection.

+20Source [4]

Workspace configuration and admin access controls can narrow how much sensitive CRM data enters optional features.

+20Source [5]

Data Sharing

60

Mixed

60

Mixed

Customer data can still be shared with affiliates, vendors, subprocessors, connected services, and legal recipients.

-25Source [6]

CRM records often move through integrations and shared workflows that expand who can access contact and sales information.

-15Source [7]

Pipedrive documents customer rights and processor-style handling instead of collapsing everything into generic consumer sharing language.

+20Source [8]

Admins can choose connected apps and integrations rather than accepting every sharing path by default.

+20Source [9]

Business-customer administration gives organizations meaningful control over who can see deal and contact information.

+20Source [10]

Ads & Tracking

45

Weak

45

Weak

The service and website still rely on cookies, analytics, and marketing-related processing.

-30Source [11]

Partner integrations and website marketing behavior widen the telemetry surface beyond just CRM records.

-25Source [12]

The product is a paid business tool rather than a consumer ad feed.

+15Source [13]

Pipedrive documents rights and preferences instead of leaving tracking totally opaque.

+15Source [14]

Admins and users can manage some account and cookie-related settings.

+15Source [15]

Data Retention

60

Mixed

60

Mixed

Retention still depends on service needs, account state, legal obligations, and backup or log behavior.

-20Source [16]

Shared records and connected apps can preserve customer information in several systems even after one copy is removed.

-20Source [17]

Pipedrive documents privacy rights and request paths for access and deletion.

+20Source [18]

Customer administrators can manage user access and records inside the workspace.

+20Source [19]

Business-customer configuration gives organizations a real say in what CRM data stays active.

+20Source [20]

User Control

70

Mixed

70

Mixed

Privacy still depends heavily on how each customer structures sharing, permissions, and third-party connections.

-20Source [21]

Once deal and contact data is shared across connected sales tools, an individual user has less direct control over every copy.

-10Source [22]

Admins can control users, visibility, pipelines, permissions, and integrations.

+25Source [23]

The privacy notice documents rights requests and user-facing privacy channels.

+25Source [24]

Optional integrations and connected features can be reviewed and limited by the customer organization.

+20Source [25]

Source & Evidence Links:

Sources:

Pipedrive Privacy Page

Open: pipedrive.com

Legal Privacy Page

Open: legal.hubspot.com

Evidence:

1. AI Use

Pipedrive still uses service data to maintain, improve, and develop features, including automation and intelligence-oriented workflows.

Open: pipedrive.com

2. CRM Records

CRM records can include customer identities, communications, and deal context that become highly sensitive once used in broader feature processing.

Open: pipedrive.com

3. Controls

Pipedrive clearly distinguishes controller and processor roles instead of obscuring how business customer data is handled.

Open: pipedrive.com

4. AI Use

The service is a managed business CRM rather than a consumer AI product built around public data collection.

Open: pipedrive.com

5. Controls

Workspace configuration and admin access controls can narrow how much sensitive CRM data enters optional features.

Open: pipedrive.com

Company Details:

Founded

Jan 2010

Founder

Timo Rein, Urmas Purde, Ragnar Sass, Martin Henk, and Martin Tajur

Parent Company

Pipedrive

Lifecycle

Active

Category

CRM & Customer Support

CEO

Unknown

Security Team

In house

Date Added

06-10-2026

Alternatives:

Salesforce logo

Salesforce

CRM

75

Good

Freshdesk logo

Freshdesk

Customer Support

60

Mixed

Zendesk logo

Zendesk

Customer Support

65

Mixed

Zoho CRM

CRM

65

Mixed

Intercom logo

Intercom

Customer Support

60

Mixed

HubSpot logo

HubSpot

CRM

65

Mixed