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All ToolsZoho CRM

Zoho CRM

CRM & Customer SupportLast updated: 2026-06-10

Zoho CRM is a customer relationship management tool, reviewed for Zoho privacy commitments, CRM data controls, sharing, tracking, retention, and rights.

ScoreLatest FindingScore BreakdownSource & EvidenceCompanyAlternatives
ScoreLatest FindingScore BreakdownSource & EvidenceCompanyAlternatives

65

Mixed

Good
Mixed
Weak
Good
Mixed

Overall Score

65

Mixed

AI Training:75
Good
Data Sharing:60
Mixed
Ads & Tracking:45
Weak
Data Retention:75
Good
User Control:70
Mixed

Overall Score

65

Mixed

AI Training:75
Good
Data Sharing:60
Mixed
Ads & Tracking:45
Weak
Data Retention:75
Good
User Control:70
Mixed

Latest Policy Findings: 2026-06-10

Zoho CRM gives businesses strong control, but integrations, Zia features, and web tracking still decide how wide the real data surface.

Strongest: AI Training
75/100

Zoho CRM is strongest where admins can control exports, roles, deletion workflows, and customer-data handling from one account surface.

Weakest: Ads & Tracking
45/100

Its weakest area is the surrounding tracking and AI layer, especially when Zia and third-party integrations touch broad CRM records.

Recommended Action:

Score Breakdown:

AI Training

75

Good

75

Good

Zoho states a long-running pledge not to sell user data, misuse it, or show ads even in free products.

+75Source [1]

CRM AI features such as Zia and connected integrations still require organization-specific data-flow review.

-25Source [2]

Data Sharing

60

Mixed

60

Mixed

CRM records can be exposed through integrations, imported data, users, apps, and legal obligations.

-40Source [3]

Zoho says it never sells data to third parties and points users to its privacy policy.

+60Source [4]

Ads & Tracking

45

Weak

45

Weak

CRM usage, logs, mobile analytics, and connected products still process operational data.

-55Source [5]

Zoho says it does not make money from advertising revenue and uses first-party approaches.

+45Source [6]

Data Retention

75

Good

75

Good

Zoho product privacy materials describe account data deletion from active databases and backups on documented timelines.

+75Source [7]

Retention can vary by product, entity, legal need, and customer configuration.

-25Source [8]

User Control

70

Mixed

70

Mixed

Contact privacy depends on CRM admin configuration and connected Zoho/third-party apps.

-30Source [9]

Admins can manage CRM roles, data privacy settings, exports, integrations, and user access.

+70Source [10]

Source & Evidence Links:

Sources:

Zoho Privacy Page

Open: zoho.com

Legal Privacy Page

Open: legal.hubspot.com

Evidence:

1. No Sale

Zoho states a long-running pledge not to sell user data, misuse it, or show ads even in free products.

Open: zoho.com

2. AI Use

CRM AI features such as Zia and connected integrations still require organization-specific data-flow review.

Open: zoho.com

Company Details:

Founded

Jan 1996

Founder

Sridhar Vembu and Tony Thomas

Parent Company

Zoho

Lifecycle

Active

Category

CRM & Customer Support

CEO

Sridhar Vembu

Security Team

In house

Date Added

06-10-2026

Alternatives:

Freshdesk logo

Freshdesk

Customer Support

60

Mixed

Intercom logo

Intercom

Customer Support

60

Mixed

HubSpot logo

HubSpot

CRM

65

Mixed

Salesforce logo

Salesforce

CRM

75

Good

Zendesk logo

Zendesk

Customer Support

65

Mixed

Pipedrive logo

Pipedrive

CRM

60

Mixed