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Zendesk

CRM & Customer SupportLast updated: 2026-06-10

Zendesk is a customer service platform, reviewed for Zendesk AI, LLM provider protections, data minimization, retention, and admin controls.

ScoreLatest FindingScore BreakdownSource & EvidenceCompanyAlternatives
ScoreLatest FindingScore BreakdownSource & EvidenceCompanyAlternatives

65

Mixed

Good
Mixed
Mixed
Mixed
Good

Overall Score

65

Mixed

AI Training:75
Good
Data Sharing:60
Mixed
Ads & Tracking:60
Mixed
Data Retention:65
Mixed
User Control:75
Good

Overall Score

65

Mixed

AI Training:75
Good
Data Sharing:60
Mixed
Ads & Tracking:60
Mixed
Data Retention:65
Mixed
User Control:75
Good

Latest Policy Findings: 2026-06-10

Zendesk is stronger than many support tools on controls, but AI features, support history, and web tracking still need active governance.

Strongest: AI Training
75/100

Zendesk is strongest where admins can manage redaction, deletion schedules, exports, and advanced privacy controls across the workspace.

Weakest: Ads & Tracking
60/100

The weakest area is the surrounding tracking and AI layer, where tickets, transcripts, and support content can feed analytics or automation tools.

Recommended Action:

Score Breakdown:

AI Training

75

Good

75

Good

Zendesk says third-party LLM features are not trained on Zendesk customer data.

+30Source [1]

Zendesk says third-party AI processing uses zero data retention beyond the ephemeral time required to return a response.

+20Source [2]

Customers can decide whether their data may be used for product-improvement purposes.

+15Source [3]

Zendesk embeds privacy-notice tooling for messaging customers instead of leaving disclosure entirely out of product setup.

+10Source [4]

Zendesk proprietary models may be trained on customer data to the extent instructed by the customer.

-15Source [5]

Zendesk AI still processes tickets, transcripts, and customer-support context when those features are enabled.

-10Source [6]

Data Sharing

60

Mixed

60

Mixed

Zendesk AI still relies on proprietary models, vetted LLM providers, integrations, and ordinary service providers.

-20Source [7]

Ordinary support-platform sharing with vendors, legal recipients, and customer-configured integrations still applies.

-20Source [8]

Zendesk says service data processed by Zendesk AI remains subject to existing security and privacy commitments.

+20Source [9]

Zendesk performs security reviews on vendors with access to systems or service data.

+15Source [10]

Data locality choices and least-privilege access controls help customers constrain who sees service data.

+15Source [11]

Redaction and deletion controls let customers limit what survives or gets exposed to downstream tools.

+10Source [12]

Ads & Tracking

60

Mixed

60

Mixed

Marketing, analytics, and website tracking still apply outside ticket-level controls.

-20Source [13]

Agent, end-user, and support activity still generate telemetry and service-usage metadata.

-20Source [14]

Zendesk offers embedded privacy notices for messaging deployments.

+20Source [15]

Standard redaction and privacy-enhancing controls reduce some downstream exposure even after collection.

+20Source [16]

Zendesk is less advertising-centric than consumer social platforms, and many higher-risk settings are customer-administered.

+20Source [17]

Data Retention

65

Mixed

65

Mixed

Advanced retention policies and some stronger controls may depend on add-ons or plan eligibility.

-20Source [18]

Backups, compliance, and account-specific setup still affect how long some support data persists.

-15Source [19]

Zendesk offers ticket and end-user data deletion schedules out of the box for all customers.

+25Source [20]

Customers can permanently redact sensitive ticket content using standard tooling.

+20Source [21]

Third-party AI processing is described as zero retention beyond the ephemeral response window.

+20Source [22]

User Control

75

Good

75

Good

Admins can configure AI features, redaction, and deletion schedules.

+25Source [23]

Zendesk offers multiple authentication, access, and least-privilege controls for agents and admins.

+20Source [24]

Customers can choose data-locality options and message-level privacy notice behavior.

+15Source [25]

Customers can decide whether data may be used for product improvement and can redact or delete sensitive content.

+15Source [26]

Some stronger controls still depend on eligible plans or add-ons.

-15Source [27]

Customer instructions and configuration still determine how much data actually reaches AI features and integrations.

-10Source [28]

Source & Evidence Links:

Sources:

Zendesk Privacy Page

Open: zendesk.com

Latest Finding

Open: zendesk.com

Articles 9196781863578 AI Trust At Zendesk

Open: support.zendesk.com

Trust Center

Open: zendesk.com

Evidence:

1. AI Use

Zendesk says third-party LLM features are not trained on Zendesk customer data.

Open: support.zendesk.com

2. AI Use

Zendesk says third-party AI processing uses zero data retention beyond the ephemeral time required to return a response.

Open: support.zendesk.com

3. Customers Can

Customers can decide whether their data may be used for product-improvement purposes.

Open: support.zendesk.com

4. Vendors

Zendesk embeds privacy-notice tooling for messaging customers instead of leaving disclosure entirely out of product setup.

Open: support.zendesk.com

5. AI Use

Zendesk proprietary models may be trained on customer data to the extent instructed by the customer.

Open: support.zendesk.com

6. AI Use

Zendesk AI still processes tickets, transcripts, and customer-support context when those features are enabled.

Open: support.zendesk.com

Company Details:

Founded

Jan 2007

Founder

Mikkel Svane, Morten Primdahl, and Alexander Aghassipour

Parent Company

Zendesk

Lifecycle

Active

Category

CRM & Customer Support

CEO

Tom Eggemeier

Security Team

In house

Date Added

06-10-2026

Alternatives:

Freshdesk logo

Freshdesk

Customer Support

60

Mixed

Dynamics 365 logo

Dynamics 365

CRM

75

Good

Intercom logo

Intercom

Customer Support

60

Mixed

Salesforce logo

Salesforce

CRM

75

Good

Pipedrive logo

Pipedrive

CRM

60

Mixed

HubSpot logo

HubSpot

CRM

65

Mixed