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Notion

Productivity & CollaborationLast updated: 2026-06-10

Notion is a connected workspace for docs, wikis, databases, and AI features, reviewed here for Customer Data controls, AI subprocessors, advertising disclosures, retention, and export/deletion controls.

ScoreLatest FindingScore BreakdownSource & EvidenceCompanyAlternatives
ScoreLatest FindingScore BreakdownSource & EvidenceCompanyAlternatives

75

Good

Excellent
Good
Weak
Mixed
Good

Overall Score

75

Good

AI Training:90
Excellent
Data Sharing:75
Good
Ads & Tracking:45
Weak
Data Retention:70
Mixed
User Control:85
Good

Overall Score

75

Good

AI Training:90
Excellent
Data Sharing:75
Good
Ads & Tracking:45
Weak
Data Retention:70
Mixed
User Control:85
Good

Latest Policy Findings: 2026-06-10

Notion AI can reference workspace content, connected apps, and web results, while Notion says customer data is not used for model training.

Strongest: AI Training
90/100

Notion is strongest where it keeps customer workspace data out of default AI training and gives teams workspace, permission, and AI settings.

Weakest: Ads & Tracking
45/100

The main risk is now AI scope and retention: workspace embeddings, connected apps, web search, subprocessors, and non-Enterprise retention settings.

Recommended Action:

Score Breakdown:

AI Training

90

Excellent

90

Excellent

Notion says Notion AI does not use user data to train models unless the user opts in.

+50Source [1]

AI subprocessors are contractually prohibited from using Customer Data to train their models.

+40Source [2]

Notion AI still shares relevant data with AI subprocessors to provide AI features.

-5Source [3]

LLM-provider retention differs by plan, with zero retention for Enterprise and 30-day retention for non-Enterprise.

-5Source [4]

Data Sharing

75

Good

75

Good

Customer Data is owned and controlled by the customer.

+75Source [5]

The privacy policy discloses advertising partners and CCPA sale/share for some online identifiers and usage categories.

-25Source [6]

Notion discloses vendors, subprocessors, and AI subprocessors for service delivery.

0Source [7]

Workspace sharing and connected access can expose content to other workspace users based on permissions.

0Source [8]

Ads & Tracking

45

Weak

45

Weak

Notion discloses advertising partners for marketing its own services.

-25Source [9]

CCPA sale/share may apply to online identifiers, network activity, general geolocation, and inferences.

-30Source [10]

Notion says it does not use service data to advertise third-party products through the Services.

+20Source [11]

Opt-out is available through Do Not Sell or Share My Info.

+25Source [12]

Data Retention

70

Mixed

70

Mixed

AI provider retention differs by plan, with zero retention for Enterprise and 30 days for non-Enterprise.

-30Source [13]

Deleted pages stay in Trash for 30 days by default.

+70Source [14]

Permanently deleted pages are retained for another 30 days before becoming inaccessible.

0Source [15]

Enterprise owners can customize retention from 1 day to 10 years.

0Source [16]

User Control

85

Good

85

Good

Users can export workspace content in common formats.

+30Source [17]

Users can delete pages, accounts, and workspaces.

+30Source [18]

Workspace owners control permissions, groups, and user access.

+25Source [19]

Some retention and compliance controls are Enterprise-only.

-15Source [20]

Source & Evidence Links:

Sources:

Notion Privacy Page

Open: notion.so

Latest Finding

Open: notion.com

Product Ai

Open: notion.com

Notion Privacy Page

Open: notion.com

Notion Privacy Page

Open: notion.com

Help Back Up Your Data

Open: notion.com

Help Custom Data Retention Settings

Open: notion.com

Help Duplicate Delete And Restore Content

Open: notion.com

Evidence:

1. AI Use

Notion says Notion AI does not use user data to train models unless the user opts in.

Open: notion.com

2. AI Use

AI subprocessors are contractually prohibited from using Customer Data to train their models.

Open: notion.com

3. AI Use

Notion AI still shares relevant data with AI subprocessors to provide AI features.

Open: notion.com

4. Retention

LLM-provider retention differs by plan, with zero retention for Enterprise and 30-day retention for non-Enterprise.

Open: notion.com

Company Details:

Founded

Jan 2013

Founder

Ivan Zhao and Simon Last

Parent Company

Notion

Lifecycle

Active

Category

Productivity & Collaboration

CEO

Ivan Zhao

Security Team

Security Team

Date Added

06-10-2026

Alternatives:

Basecamp

Project Management

70

Mixed

Wrike logo

Wrike

Project Management

65

Mixed

Microsoft 365 logo

Microsoft 365

Productivity Suite

75

Good

ClickUp logo

ClickUp

Project Management

70

Mixed

Smartsheet logo

Smartsheet

Project Management

65

Mixed

Google Workspace logo

Google Workspace

Productivity Suite

75

Good